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During this event, we will venture in the extraordinary world of AR/VR and investigate it's application fields, the technical challenges and the tools used to augment and/or virtualize the human experience of reality. This investigation will be led by a selection of experts in the field operating in Stockholm.

First up, we have Magnus Rudling, Managing Partner Sales/Market at Vobling AB, (http://vobling.com)

Virtual- and Augmented-Reality have had a huge hype in media lately, but how can AR/VR create real business value? Magnus will guide us beyond the hype, cut straight through the fluff and give us a bigger, more tangible picture.

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Magnus Rudling is a VR- Enthusiast who fondly enjoys the process of change. He's worked nearly 10 years in the IT-business with some of the most disruptive technologies by helping companies adopt and implement new solutions.

Then we welcome Christopher Palm, Head of Construction at O'Leary's Trademark (https://olearys.se/)

Virtual reality and Augmented Reality have the potential to change our daily lives in the same way that the mobile phone did in the 90's. The possibilities are endless, but so far there is no "killer application" or best practice on how to implement the technology.

O'Learys is working to erase the boundaries between the virtual and real restaurant to boost the sales process towards new franchises, but also to boost the restaurant experience for their guests.

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Christopher Palm works as Head of Construction at O'Leary's Trademark, Franchisor to O'Learys, and is responsible for the development and construction of new restaurants.

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