Understand The Marketing Process In The Government Sector (Dream 100)

This week’s lab is set up to help you understand the marketing process in the government sector.

Register/join: https://www.govcon.community/c/gca-events-3d7e28/lab-3410e9

Lab Topic:

• Review attendee Dream 100s
• Review attendee marketing emails
• Email marketing Strategies
• Who to contact
• What your not allowed to do
• Networking rules
• Networking events
• Phone strategies
• Associations

Submit DocumentsIf you want your instructor to review your content during lab, use this link to submit your content: https://forms.gle/zai6Qpgb8oTJEsnX8

Details:
25 June
1pm - 2pm EST
Online/Gov Con Community
Register/join: https://www.govcon.community/c/gca-events-3d7e28/lab-3410e9

About Lab SessionsClasses are awesome, but Labs are even better. Come join us weekly as we train and prepare you to capture government contracts. These Lab sessions are designed to prepare CCM students with the hands-on support through your government contracting journey.

Also, these labs sessions are open to all GCA members, partner members and the public. You're welcome to attend the labs with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

Learn more or enroll in the CCM Program: www.capturemanagement.org

Lab Sessions:
I. Branding Labs: Get help with your business infrastructure, branding, business name, capability statement, capability brief, capability website, capability video, business card, etc.
II. Marketing Labs: Learn about networking, relationship building, creating your Dream 100, email marketing, competitor research, etc.
III. Proposal Labs: Used to dive deeper into proposal writing, cost estimation, competitor research, go-or-no go decisions, creating a requirement matrix, reviewing your proposals, compliance, etc.
IV. Open Labs: These labs are set up as open office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or other items you may need support with.

**Lab Agenda:**Each Lab will follow this general agenda outlined here:
- 5 minutes of intro, chat, status update
- 15 minutes of PPT training on a specific topic for the week
- 10 minutes of Q&A about the week’s lesson or any other items
- 25 minutes of reviewing specific students work (students should submit content for review prior to class)
- 5 minutes of announcements, final comments

Who Should Attend:

• CCM students
• BD/Sales professionals
• CEO, Executives and key decision makers of companies
• Entrepreneurs and small business owners
• Business Development Managers
• Consultants looking to grow professionally
• Capture managers looking to gain a competitive edge
• Contracting professionals and government employees
• All members of Government Contractors Association
• Primes, subcontractors, & potential teaming partners
• New & existing business owners interested in expanding into the government market