AI for UX, UX for AI

We are thrilled to host and launch this event in cooperation with the R9. Berlin UX Research Community.

✅ Important: Please make sure to register on the R9. Berlin UX Research Community event page: **https://lu.ma/1i7ped0l**

💬 Two speakers are going to explore the intersection of UX research and AI from different angles:

🔈 Valerie Vegera, Senior UX Researcher at Grammarly, will share insights on conducting research that drives the development of exciting, AI-powered tools.
🔈 Sonal Malhotra, User Research Lead at Klarna, will offer a candid look into the practical realities of using AI in user research today.

AI for UX, UX for AI is not just another AI meetup, but a grounded and focused look from a user research perspective. Whether you're in product, marketing, or design, this event will provide you with real, actionable insights.

## About the talks

💥 From Novelty to Necessity: Building AI for Real Human Needs
🚀 Valerie Vegera, Senior Researcher at Grammarly, invites you to discover how AI is evolving from a novel curiosity to an indispensable partner in people's daily workflows. In this session, we’ll explore the blueprint for designing AI experiences that move beyond the hype, grounding them in real human needs and integrating seamlessly into the ways people work. Learn practical strategies for creating AI experiences that are not just "exciting," but truly necessary.

💥 Using AI for qualitative research: My experience, pros, cons, and lessons learned
🚀 In this talk, Sonal Malhotra, User Research Lead at Klarna, will be sharing her journey of using AI in qualitative user research:
What’s worked, what hasn’t, and where I believe the real value lies.

As someone who has spent years manually uncovering user insights, I was initially both excited and skeptical about the promises of AI. Now, having used some of the tools, I have seen how they can speed up analysis, surface themes, and free up time for more strategic thinking.

However, AI isn’t a magic fix. I will also talk about the challenges I’ve faced - from losing nuance to the risk of over-relying on automation in a space that’s inherently human and contextual.

💥 Who will be interested: UX researchers, Product/UX designers, Product managers, Marketing professionals

💡 Agenda:
✨ 18:30 Doors open: registration and time for networking with fellow attendees
✨ 19:00 Talks
✨ 20:00 Mingling and networking
✨ 21:00 Meetup ends

✅ Where: In person, Grammarly Berlin hub
✅ When: Tuesday, July 15
✅ Language: English
✅ Use this link to register: https://lu.ma/1i7ped0l
The event is free. Registration is mandatory. Due to a limited number of seats, the invites will be sent to a limited number of registered on a first registered first invited basis. Please check your inbox for a confirmation email about your attendance.

## About R9. Berlin

R9. Berlin UX Research Community is a safe space where UX researchers in Berlin connect, grow, and share practical insights. As a spin-off from the Ukrainian R9 Research Community, we aim to bridge Berlin and Ukrainian UX research networks.