Greater Chicago Sitecore User Group | Q1 2025

Q1 Greater Chicago SUG

Speaker: Erica Skelly, Personalization Manager @ Horizontal
From data to experience: Using Sitecore to deliver next-level personalization across the digital customer journey
Sitecore’s product stack meets brands where they are, allowing them to start or continue their personalization efforts. In this session we’ll discuss different ways we can bring personalization use cases to life utilizing Sitecore platforms driving value for your brand(s).

Speaker: Scott Stocker, Senior Solutions Architect @ Perficient
What's the Point of Headless?
In the dynamic landscape of Sitecore, the discourse on headless architecture has been well-articulated, addressing the 'what' - a SaaS-based model in XM Cloud - and the 'how’ - utilizing JSS, the layout service, and predominantly Next.js and React. However, the vital 'why' remains elusive. This talk aims to delve into the rationale behind the headless model, analyze industry trends beyond the confines of Sitecore, and predict the trajectory of Sitecore development in the foreseeable future.