About us
This group is a space for market researchers, consumer insights leaders, UX and CX practitioners, product teams, analytics professionals, and research technology innovators who want to stay ahead of where the industry is going.
Through this community, you’ll get access to:
- Live webinars and Tech Showcases featuring the latest research technologies
- AI applications, and methodology innovations
- IIEX event updates for North America, Europe, APAC, and West Coast gatherings
- Discussions on emerging trends shaping the future of insights
Whether you’re looking to discover new tools, learn from case studies, explore market research innovation, or expand your professional network, this group is designed to keep you connected to the ideas and people shaping the future of insights.
Join us for upcoming events, conversations, and learning opportunities across the Greenbook ecosystem.
Featured event
Agentic & Conversational AI for Research
Agentic AI can independently perform many research tasks for you, including conversing with your audience, analyzing their feedback, and recommending what to do next, research-wise or even business-wise.
No matter how complex the process or how many audience members are engaged, agentic and conversational AI can not only keep track of it all, but move it forward productively.
Of course, you wouldn’t hand over your critical research functions or customer relationships to even the most experienced agency without first developing a level of trust with them. The same applies to AI agents, but how do you develop that trust? You might start by attending this showcase to see experts demonstrate the autonomous and conversational AI technology to which they have already entrusted their business and careers.
The applications for agentic and conversational AI are legion.
Consider uses such as:
- Automated qual moderation
- Conversational surveys
- AI-powered probing
- Virtual agents for data collection
- AI co-pilots for researchers
In theory, agentic and conversational AI platforms fundamentally change the research process from a pre-scripted Q&A to an adaptive dialogue. In practice….? You’ll have to see for yourself.
Join us Wednesday, May 6th for more demonstrations of technology for agentic and conversational AI from more innovators who have trusted their own businesses to it!
Start or continue the journey from buzz to facts to reasons to believe by seeing how autonomous and conversational AI works with your own eyes.
Who should attend?
- Qualitative & design researchers who want to understand AI moderation
- Innovation & product teams looking for faster reads without losing depth
- Research & insight operations leaders looking to leverage automation and AI co pilots
- Insights, CX, & marketing leaders intrigued by how agentic AI can change the economics
- Platform & data teams exploring how to embed AI assistants or agents
Upcoming events
1
Agentic & Conversational AI for Research
·OnlineOnlineAgentic AI can independently perform many research tasks for you, including conversing with your audience, analyzing their feedback, and recommending what to do next, research-wise or even business-wise.
No matter how complex the process or how many audience members are engaged, agentic and conversational AI can not only keep track of it all, but move it forward productively.
Of course, you wouldn’t hand over your critical research functions or customer relationships to even the most experienced agency without first developing a level of trust with them. The same applies to AI agents, but how do you develop that trust? You might start by attending this showcase to see experts demonstrate the autonomous and conversational AI technology to which they have already entrusted their business and careers.
The applications for agentic and conversational AI are legion.Consider uses such as:
- Automated qual moderation
- Conversational surveys
- AI-powered probing
- Virtual agents for data collection
- AI co-pilots for researchers
In theory, agentic and conversational AI platforms fundamentally change the research process from a pre-scripted Q&A to an adaptive dialogue. In practice….? You’ll have to see for yourself.
Join us Wednesday, May 6th for more demonstrations of technology for agentic and conversational AI from more innovators who have trusted their own businesses to it!
Start or continue the journey from buzz to facts to reasons to believe by seeing how autonomous and conversational AI works with your own eyes.
Who should attend?
- Qualitative & design researchers who want to understand AI moderation
- Innovation & product teams looking for faster reads without losing depth
- Research & insight operations leaders looking to leverage automation and AI co pilots
- Insights, CX, & marketing leaders intrigued by how agentic AI can change the economics
- Platform & data teams exploring how to embed AI assistants or agents
1 attendee
