### Join our 3-months challenge with 12 collaborative sessions designed to help you learn and take action.
(FIRST session FREE of charge, then 30 EUR for each session.)
### Phase 1: Foundation & Strategy (Sessions 1–3)
#### Session 1: Vision & Brand Foundations
- Define your mission, values, and transformation promise.
- Clarify your niche and ideal client avatar.
- Set measurable goals for the next 90 days.
#### Session 2: Niche Testing & Validation
- Explore niche hypotheses and test them through content and conversations.
- Use feedback loops to refine your messaging.
- Tools: Surveys, polls, DMs, and engagement metrics.
#### Session 3: Organic Growth Strategy
- Develop a content strategy focused on value and authenticity.
- Choose your primary platform(s) and content pillars.
- Plan a 30-day content calendar.
***
### Phase 2: Digital Presence & Tools (Sessions 4–6)
#### Session 4: Social Media & Content Systems
- Use ChatGPT for content ideation and copywriting.
- Set up scheduling tools (e.g., Metricool, Buffer).
- Monitor trends and leads using LinkedIn scraping tools.
#### Session 5: Video & Visual Branding
- Learn to create short-form videos using CapCut.
- Design brand assets in Canva (logo, templates, kits).
- Optimize your social media bios, banners, and highlights.
#### Session 6: Website & Funnel Setup
- Build a simple landing page or website.
- Integrate tools like Stan Store, Calendly, and Zoom.
- Create your first lead magnet or freebie.
***
### Phase 3: Market Positioning & Offers (Sessions 7–9)
#### Session 7: Market Positioning & Messaging
- Refine your brand voice and positioning statement.
- Validate with audience feedback and engagement.
- Analyze competitors and identify your unique edge.
#### Session 8: Product Suite Design
- Design your free and paid offers (e.g., eBooks, 1:1 coaching).
- Structure your group coaching or digital product.
- Map out your client journey.
#### Session 9: Marketing & Partnerships
- Explore collaborations, sponsorships, and events.
- Plan outreach strategies and pitch templates.
- Allocate budget for marketing channels.
***
### Phase 4: Scaling & Optimization (Sessions 10–12)
#### Session 10: Funnel Development
- Build a basic sales funnel with upsells and cross-sells.
- Connect lead magnets to email sequences.
- Tools: ConvertKit, MailerLite, or similar.
#### Session 11: Content Optimization & Repurposing
- Learn to batch-create and repurpose content.
- Use analytics to refine your strategy.
- Create a 90-day content repurposing plan.
#### Session 12: Budget & Growth Planning
- Review total brand-building budget.
- Plan for scaling: team, tools, and time.
- Set next-quarter goals and KPIs.
