Engineered Marketing Brought To You By The Founders of BetaList & Nomad List
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SEO is a marathon, content takes forever, paid advertising is expensive and dangerously addictive...
--WELCOME TO A NEW AGE. THE AGE OF ENGINEERED MARKETING--
Learn How To Build & Launch Your Engineered Marketing Tool From NomadList and BetaList
Thursday, September 22nd, 2016
19:00 - 21:45
Growth Tribe Campus
Kattenburgerstraat 7, 1018 JA Amsterdam
The days of ‘Mad Men’ Marketing agencies and large hocus-pocus campaigns have looong gone.
We all know that.
But what if Direct Marketing is slowly going into extinction all together?! Marketing is becoming more and more value-focused. Nobody cares about your ‘genius’ campaigns, they care about the value you can create for them.
‘Give, give, give..then, and then only, ask for something in return’ is the new doctrine floating over Marketing. Content has done the honours of introducing us to this doctrine. However, we can take this concept so much further..
Engineered Marketing has ushered in a new era of data and tool-based marketing. Engineered Marketing aka Side-Project Marketing is all about building small tools and resources of high (yet free) value... Attracting customers by taking their needs seriously instead of assuming they’ll fall for your ‘genius’ ad campaigns.
We’re extremely excited to present… [DRUMROLL]... Pieter Levels (https://twitter.com/levelsio), Nomad List (https://nomadlist.com/)founder, AND Marc Köhlbrugge (https://twitter.com/marckohlbrugge), BetaList (https://betalist.com/) founder, to you at an evening dedicated to Engineered Marketing/ Side-Project Marketing.
Pieter Levels
Entrepreneur. Nomad. Developer. Designer.
Pieter Levels (https://hk.linkedin.com/in/levelsio) is the ‘guy who launched 12 startups in 12 months’ (http://www.wired.com/2014/08/12-startups-in-12-months/). He’s an execution machine who’s created ‘a tiny personal hyperfast incubator’ for himself. Needless to say, he knows how to ‘get sh!t done’.
Levels is most famous for Nomad List (https://nomadlist.com/). A list of the best cities to live and work remotely for digital nomads. A nomad himself, Pieter travels to work across the world while bootstrapping companies.
He’s also currently working on the finishing touches of his book, MAKE (https://makebook.io/), on ‘bootstrapping a startup from idea and launch to growth and monetization without money’.
Marc Köhlbrugge
http://photos4.meetupstatic.com/photos/event/3/8/0/a/600_453674346.jpeg
Serial Entrepreneur. Developer. PR Hacker. Advisor.
Talk:“Marketing Through Making”
Marc Köhlbrugge (https://nl.linkedin.com/in/marckohlbrugge) is the guy who ‘tricked TechCrunch into writing about his startup’ (https://stories.betalist.com/how-i-tricked-techcrunch-into-writing-about-my-startup-248083eb0c34#.6sdst4mys) by developing a side-project/ engineered marketing tool now well-known under the name BetaList (https://betalist.com/). What started out as a smart PR hack, developed into the biggest platform for entrepreneurs to show off their startup to an audience of early adopters and get their feedback.
A serial entrepreneur himself and at the source of early stage companies, Marc is an expert on all things bootstrapping, idea validation, MVPs , getting initial traction, pricing and PR hacking.
So what will we be learning from these masterminds?
Think... frameworks, tools, stack, processes, best practices, use cases, pricing strategies and future outlooks.
Schedule
19:00 - 19:30 - Welcome
19:30 - 20:00 - Pieter Levels, Nomad List Founder
20:00 - 20:05 - Q&A Pieter Levels
20:05 - 20:25 - Beers
20:25 - 20:55 - “Marketing Through Making”, Marc Köhlbrugge, BetaList Founder
21:00 - 21:30 - Panel Discussion w/ Marc Köhlbrugge, Pieter Levels & Jim Groenen
21:30 - 21:45 - Drinks & Networking
Engineered Marketing Brought To You By The Founders of BetaList & Nomad List