Let’s Take a Look Under the Hood of…Picnic!

--The Tools & Tactics Picnic Uses to Dominate Any New City Within 3 Months..--

Fellow Growth Hackers,

Next meetup’s up!

This time we’ve invited Siebe Nooij (https://nl.linkedin.com/in/siebe-nooij-a62b5b6) from Picnic (https://www.picnic.nl/), The Netherland’s first online supermarket.

Picnic launched in September 2015 and became the online market leader within 3 months in every city they opened.

Want to find out which tools, tactics and processes they used to grow at this insane rate? Join us while we ‘Take a Look Under the Hood of...Picnic!’

Siebe will showcase the marketing stack Picnic uses to execute, analyze and uplift their marketing activities.

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On Picnic (https://www.picnic.nl/)

Picnic launched in September 2015 and is now the online market leader in 6 municipalities (Almere, Amersfoort, Soest, Leusden, Utrecht and Maarssen). With more cities to be opened in short order.

Siebe will shed light on how this disruptive supermarket with no brand history whatsoever manages to become the online market leader of any city they unlock within 3 months only.

Picnic’s marketing approach doesn’t fully rely on advertisement. The online supermarket’s growth rather comes from a combination of warm human relationships with its customers and from deep actionable insights generated from millions of data points they gather on a daily basis.

On Siebe Nooij (https://www.linkedin.com/in/siebe-nooij-a62b5b6)

Whilst Picnic was being brought to life, Siebe wore multiple hats and was involved in various parts of the organisation(e.g.: supply chain, service and marketing). Nowadays, he focuses his efforts on product and growth.

Before joining Picnic, Siebe founded both Taniq (http://www.taniq.com/) (robotic production equipment) and Looks (http://www.getlooksapp.com/) (a personal style advice platform). For more on info on Siebe, check out his LinkedIn (https://nl.linkedin.com/in/siebe-nooij-a62b5b6) profile.

What can you expect?

• Growth Processes

• Frameworks

• Tools

• Playbooks

• Best practices

Hope to see you for yet another insightful evening next week,

The Growth Tribe Team