Digital Storytelling: Scale Your Business & Cut Through the Noise.by Samuel Cook

Join Samuel P.N. Cook, the founder of James Cook Media for a live, interactive presentation called:

StoryTelling in the Digital Age on Saturday, 22 April, in Amsterdam.

This 4-hour workshop will get into the nitty-gritty details of how you can apply storytelling to your business. It will be divided in 3 parts:

Get your tickets on eventbrite: https://goo.gl/FXAUmn

PART 1: 'Why Story Matters'
In 90 minutes, you will learn how to build a story that attracts your ideal customers & how to convert this story into a digital funnel.

Why StoryTelling Matters (now more than ever)

How to Find the Hero of Your Story

Writing your Hero’s Journey to Change Lives

Mapping the Digital Journey for your Hero

PART 2: 'Accelerating Your B2B Software Success with High-Paying Customers'.

Over 60 minutes, we will look at a new approach to learn startup methodology. This is for business-to-business companies who are planning to develop a software product, or are trying to establish their software product.

Using theory and case studies, you will learn how to leverage high-value coaching to:

Learn faster what product you should be building for your customersExtend your financial runway (and focus more time on growing your business)Identify the content that will actually attract new customersAnd more

Presented by Mark Zollner, managing partner of James Cook Media.

PART 3: Business 'Hot Seat' & Q&A

In the final part of the workshop, you can join Sam and Mark on stage. Go over your business case in a hot seat format. Get answers and feedback to your specific business case.

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AGENDA

Here's how the afternoon will unfold:

13:00-14:30 Why Story Matters

14:30-15:00 Break & Networking

15:00-16:00 Accelerating Your B2B Startup Technology development with High-Paying Customers

16:00-17:00 Business Hotseats and Q&A

17:00- After Event Social (Optional)

Get your tickets on eventbrite: https://goo.gl/FXAUmn

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Why does Digital Storytelling matter for business owners?

Getting into business has never been easier.

Anyone can start a business for next to no money.

Getting people to pay attention to your business has never been harder.

That is the paradox of the digital age.

To get people to finally pay attention to your business, it's time to learn the ancient art of storytelling.

Bombarded by endless streams of information, storytelling is more important than ever.

To this day, the highest paid profession in the world is storytelling.

Former President Bill Clinton commands $500,000 per speech.

Look at Tesla Motors.

Without even a shred of profit, it is now the world's most valuable car company. Valued higher than GM and Ford, which actually have significant profits.

Why?

Elon Musk is a masterful storyteller.

But not in the way you may think.

It's not about HIS story (as inspiring as it is).

It's about the story he helps us tell ourselves.

But...

StoryTelling is great in theory.

But how can you actually apply it to your business?

That's what we answer.

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Get your tickets on eventbrite: https://goo.gl/FXAUmn