User acquisition on mobile and how to cross the gap between web and mobile.
During Mobile World Congress Barcelona we would like to focus our spotlight on mobile.
Andree Huk - Product/Growth + User Experience fanatic, passionate about all things web+mobile who grew http://upptalk.com from small to 5+ million actives through product and UX, will give a talk about mobile growth hacks.
Questions that need to be answered:
- What channels do I have at my disposal? (e.g. Facebook, email…)
- How do I prepare and set up each channel with what tools?
- How can I use email, push notifications, friends invites and recommendations to my advantage?
- How do I track each and what are the bottlenecks?
- How can I set up Android correctly to do end-to-end tracking?
- How can I do this properly on iOS as well, what tools are available?
He writes at http://www.andreehuk.com . Follow Andree on twitter @andreehuk (https://twitter.com/andreehuk).
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After the presentation we will have time for networking with free beers thanks to Moritz Barcelona (https://twitter.com/MoritzBarcelona).