DIGITAL MARKETING FUNDAMENTALS

PLEASE BUY TICKETS TO WORKSHOP ON THE GENERAL ASSEMBLY SITE HERE: https://generalassemb.ly/education/digital-marketing-fundamentals/seattle/71760

Get your bearings in the digital marketing landscape.

This workshop will cover a wide range of digital marketing concepts including: online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away with 2-3 actionable ideas and a list of other possibilities.

Takeaways
Define and describe digital marketing tools and platforms.
Learn 2-3 practical ideas that you can implement immediately.
Possess the knowledge on where you'd want to focus your time and energy in the digital marketing landscape.
Class is very interactive – students will work in groups on a wide variety of exercises and thought experiments.