Leads, Sales, and Scaling: Growth Strategies From The Experts

#### Stockholm Startup Sessions with Tech Nordic Advocates and Embassy House, present:

#### Leads, Sales, and Scaling: Growth Strategies From The Experts

March 10th, 2025 in Stockholm

Are you a startup or growing business looking to generate more leads, navigate the RFP process, and close bigger deals?

Join us for an exclusive panel discussion with industry experts who will share proven strategies to drive sales and scale effectively. Whether you're just starting out or looking to refine your sales process, this event will provide actionable insights to help you grow faster and win more business - through multiple channels.
Don't miss this opportunity to learn from the best and take your startup to the next level!
Agenda
5.30 - 6.15 - Networking with drinks and nibbles
6.15 - 6.30 - Introduction and welcome by Tech Nordic Advocates & Embassy House featuring: Barry O'Brien, Communications & Programme Manager at Tech Nordic Advocates and Anders Nilsson, Founder of Embassy House.
Learn about Tech Nordic Advocates work across the Nordics and Baltics, and the Embassy House Tech Hub.
6.30 - 7.30 - Panel Discussion featuring: Katrin Ackermann-Rossander, Johanna Sylvander, Jesper Petersson and Josefin Ringertz.
About our speakers:
Katrin Ackermann-Rossander is Senior Renewal Account Manager EMEA at ServiceNow, and an award winning sales expert. Katrin is originally from Germany, where she earned a master’s degree in Media and Communications. She began her professional career in the Netherlands, spending 12 years at the European headquarters of a Taiwanese corporation that collaborated with Philips. In this role, she managed European operations, overseeing the sale of PC hardware to distributors across the region.
For the past 10 years, Katrin has been based in Sweden, transitioning into the software industry. She first worked for a Swedish company serving customers across Europe before joining ServiceNow, an American company. In her current role, she is primarily responsible for ensuring that Nordic customers successfully renew their contracts.
Johanna Sylvander is an experienced sales leader with a strong background across Europe. She is currently the Sales Manager for EMEA Global Sales at Rippling, leading sales for global products. Previously, she was Sales Manager for Nordics & CEE at Remote, overseeing teams in 30+ countries focused on global payroll and contractor management. Johanna also served as Director of Sales for Nordic Emerging Markets at Indeed.com, where she built the sales team and developed the regional strategy. Throughout her career, she has showcased leadership, sales management, and people development expertise.
Jesper Petersson is a Growth Scientist, Founder of Lemming Digital, Speaker & Lecturer at top digital institutions. He specialises in empowering companies to achieve sustainable growth by consistently filling their digital channels with Conversions (Sales, Leads and more) as well as getting the right kind of traffic.
Josefin Ringertz is an expert within public procurement who specialises in supporting companies on how to be a part of the business of public affairs. She is the founder of One Ringertz AB and works also partly at MediCarrier AB. To lead companies towards demanding changes, is one of her main missions.

7.30 - 8.00 - QnA
8.00 - 8.30 - Farewells & Networking
Will you join us?