AI Go-to-Market Salon

​​From Brief to Broadcast: How AI Brought Coca-Cola’s First Generative Commercial to Life

Join Siara Nazir as she takes you behind the scenes of Coca-Cola’s first-ever AI-generated commercial—a groundbreaking campaign that reimagined how global brands go to market. Discover how the team used generative video, voice, and music tools to transform a creative brief into a full-length commercial in just days, not weeks.
You’ll get a front-row look at the cross-functional strategy and execution, including how marketing, creative, and AI teams collaborated to hit aggressive timelines and cost targets. Siara will share side-by-side comparisons of AI-powered vs. traditional production, and unpack what this means for GTM leaders tasked with doing more, faster—with less.

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