HoA #50: The Product Community of Practice w/ Petra Wille

Abstract: The Product Community of Practice

Recently, Petra published the findings of her study on how to establish and grow a product community of practice based on interviewing 100-plus practitioners.

During this talk, we will learn from Petra what survey results stood out for her and whether there is something like “best practices” to start your CoP.

Meet Petra Wille

Petra Wille is an independent product leadership coach and author who’s been helping product teams boost their skill sets and up their game since 2013.

For the past four years, her work has focused on helping product leaders build outcome-oriented product teams.

Petra is dedicated to sharing her knowledge with the broader product community. In January 2021, Petra published STRONG Product People: A Complete Guide to Developing Great Product Managers. The book has already generated a lot of buzz in the product community with Martin Eriksson (Founder of ProductTank and Co-Founder of Mind the Product) calling it “the book we all needed on how to coach and empower our teams.”

To help even more product leaders become good coaches, she developed the #52questions coaching card set in 2016.

Alongside her freelance work, Petra is the co-organizer of Product at Heart in Hamburg, Germany.