Behavior Design Masterclass with US Design Professor Dustin DiTommaso
Details
“I want you. Now and forever! Improve your Digital Health Startup product or service with evidence-based behavior design”
In this Startupbootcamp Digital Health Berlin masterclass workshop You will learn tools and discover examples how to continuously engage Your Digital Health users using top notch behavior science insights for your product development. Gain a better understanding what influences human behavior and apply evidence-based methods for designing effective products and services to motivate, empower and transform Your users.
Workshop speaker:
Dustin DiTommaso, Senior Vice President Behavior Change Design at Mad*Pow Agency| Adjunct Professor, Behavior Change Design, RISD, Boston, MA, USA
Audience:
Digital Health Entrepreneurs like Startup CEO’s, Developers, UI/UX Designer, Physicians, Healthcare Professionals, Directors Corporate Innovation, Software-as-a-Service Business Marketing Professionals
Changing behavior is hard. We see it everyday — New Year’s resolutions fall through, gym memberships remain unused, and well-intentioned plans to eat less, or save more, never come to fruition. Many Digital Health products and services try to help us nudge towards our goals—whether that’s making healthier eating choices, developing more compliant disease management habits, or maintaining a more active lifestyle. Yet creating products that successfully accomplish these objectives can be immensely difficult. Designers are realizing that traditional design methods are not always enough to effectively tackle these complex behavioral challenges.
During the workshop we will show you a behavioral approach to product design, leveraging the latest behavioral science research to create useful, delightful user experiences that motivate your users. Understanding the psychology and science behind how people interpret information, make decisions, and take action enables us to deliver more effective designs — in doing so, we’ve successfully changed people’s habits and helped customers.
Learning Objectives
• Identify and understand the barriers and facilitators to behavior change.
• Leverage the most up-to-date motivation and behavioral science in your learning design.
• Inform users and inspire change using research and evidence-based methods.
• Create a behavior change strategy and implementation plan leveraging theory, models and techniques.
Measure results based on your behavior design strategy KPIs.
The Startupbootcamp masterclass is an expert-led workshop open to the local Digital Health Europe community of Digital Health Entrepreneurs. Startupbootcamp’s Digital Health Berlin startup accelerator teams takes part as well as entrepreneurs. Employees from corporates who are curious on learning more about the topic are also heartly invited.
About Startupbootcamp:
Founded in 2010, Startupbootcamp is a global network of industry-focused startup accelerators, running 15 programs in Amsterdam, Barcelona, Berlin, Rome, Istanbul, London, Miami, New York, Singapore, with a mentor and alumni network in over 30 countries. More than 300 startups have been accelerated by Startupbootcamp, of which 72% have received funding.
The Startupbootcamp Digital Health Berlin program is a dedicated vertical accelerator for digital health startups - based in Berlin with focus on international high growth startups which transform healthcare for better outcomes.
About Dustin DiTommaso:
SVP, BEHAVIOR CHANGE DESIGN, MAD*POW | ADJUNCT PROFESSOR, BEHAVIOR CHANGE DESIGN, RISD
Dustin DiTommaso (https://www.startupbootcamp.org/mentors/dustin-ditommaso/) is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology and human-computer interaction to the design of technology-assisted behavior change interventions, products and services.
His client portfolio includes partnerships with a range of innovative start-ups, non-profits, government agencies and Fortune 500 companies across domains, including healthcare, financial services, education and social impact.
He is a founding member of the US Behavioral Science and Policy Association and a member of the Scientific Committee at University College London’s Centre for Behavior Change as well as the European Health Futures Forum.
Dustin got his start at the pioneering MIT Media Lab, Cambridge MA and Center for Advanced Visual Studies collaborative - Botticelli Interactive - where he spent 5 years working on bleeding-edge, immersive experiences for cultural learning and enrichment, followed by a transition to designing motivational affordances in primary through advanced-degree educational technology and online courseware at VPG integrated media. In 2009, he joined Mad*Pow with the mission to help organizations develop person-centered offerings for improving wellbeing and positive functioning.
About Mad*Pow
MadPow is a US-based design agency located in Boston, MA and Portsmouth, NH, that improves the experiences people have with technology, organizations, and each other. Over the last 14 years, MadPow’s diverse team of more than 70 experts have designed over 400 solutions for clients of all sizes, ranging from Fortune 500's to startups.
Using human-centered design, MadPow creates strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for its clients. Founded in 2000, MadPow has partnered with industry leaders including Cigna, ESPN, Pearson, adidas, John Hancock, Microsoft, and Google.
http://www.madpow.com/purpose/health
Don't miss this great masterclass of knowledge exchange - RSVP NOW!
Make sure you continue our journey towards best possible health outcomes using technology in our upcoming hackathon starting the same night, y (https://www.eventbrite.com/e/startupbootcamp-digital-health-hackathon-tickets-29778537407)ay!
Behavior Design Masterclass with US Design Professor Dustin DiTommaso