Journey Mapping Parenthood

According to Jennifer Ruzek Lieberman, Founder & Sr. Director of Garfield Health Care Innovation Center at Kaiser Permanente, “10% of your health comes from the care delivery system and is greatly influenced by social determinants.”

It’s true that everyday life habits and social interactions are the biggest factors for people staying healthy and happy.

As healthcare designers, we know that in order to deliver meaningful health outcomes, we need to tackle the following design challenge: How might we improve people’s health outside of the hospital’s walls? This challenge is more about social impact and prevention than it is care and treatment.

Over the past few years, Motherhood.Design has been working on social impact and mental health prevention solutions for parents.

They have discovered that the best research tool to understand people’s (and parents’) lives is a participatory design session with parents and the ecosystem that surrounds them (family, friends, employers).

The best research synthesis tool for these storytelling sessions is a journey map. Journey mapping is a versatile tool in a designer's toolbox. It gives a basic structure to facilitate story sharing and allow us to give voice to the struggles of the people we are designing for.

Come practice journey mapping with us and learn how to use this research synthesis tool in your own work. You'll walk away knowing how to:

• Facilitate participatory design sessions
• Map your users’ lives holistically
• Discover insights to design effective solutions

The topic for this hands-on workshop is transitioning into parenthood, but you don’t have to be a parent to participate.

We'll start with some networking and mingling, with programming to begin at 7:00 pm.