Meeting Patients Where They Are: A Holistic Approach to User Needs in Healthcare

Healthcare engagement strategies tend to focus on medical needs – but the majority of healthcare interactions are also impacted by economic, linguistic, demographic, and even emotional factors. We'll share strategies for understanding patient needs beyond the hospital and practice, and how to incorporate them into engagement, product, and communication decisions.

Since this is our first meeting, we'll also take some time for introductions and a discussion of how we can make this group have a positive impact, both for attendees and beyond. Refreshment will be provided.

Agenda
5:30 Networking
6:00 Introductions and Meet & Greet
6:30 Presentation: Meeting Patients Where They Are: A Holistic Approach to User Needs in Healthcare
7:00 Q&A and Discussion
7:30 Networking