Minimize Start-Up Risk by Re-thinking How You Make Business Decisions

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Speaker Name: Jennifer Hanson

About the Speaker

Jennifer Hanson is driven by a love of innovation and a distinct passion for changing the way businesses view their consumers to improve brand growth. She’s spent her entire 20+ year career identifying growth opportunities and developing ideas that others miss by questioning the status quo, pushing the boundaries and reinventing commoditized innovation practices and techniques while maintaining quality and operational excellence.

Topic Detail

There’s a tremendous lack of patience in business and a desire to launch quickly, both of which can be completely counterproductive to successful healthcare innovation. The tendency to have a product-centric focus within a well defined industry-set category and benchmarking performance against existing peers has led to a significant startup failures. That is, there is a fundamental inability to really understand customers and the opportunity drivers that underpin differentiated products and sustainable growth. So while historical information can identify trends amongst known market competition, it does virtually nothing to focus attention on unmet or emergent customer needs and wants. As a result, startups are increasing the risk of launching ideas that will fail in market.

During this session we will focus on identifying and remedying risky legacy business practices in a healthcare startup environment by showing you how much room there is to improve. You will learn:

Types of Innovation Risk: Process, tools, and types of decision-making to employ How to help mitigate risk: Closing the gap between customers and business

About Spring Ahead Partners, LLC

Spring Ahead Partners, LLC helps entrepreneurs fill market opportunities others cannot see. Spring Ahead grows education-centric small businesses and non-profit organizations through consulting (http://spring-ahead.com/our-services/) and learning (http://spring-ahead.com/education/) services that allow them to focus their limited resources where they matter most. With over 20 years of start-up experience in both large corporations and small businesses, Spring Ahead uses tried and true lessons from big corporations to help you design and develop your ideas that will position you for long-term success by minimizing the risk of failure. Spring Ahead turns ideas into action.

Website: spring-ahead.com (http://spring-ahead.com/)

This meetup is sponsored by the Startup/Small Business Development Center (http://pccsbdc.org) hosted by the Pasadena City College (http://www.pasadena.edu/).

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