SEO (Search Engine Optimization) Strategies
Details
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Keyword tracking. Organic click-through rate. Google rankings. The world of Search Engine Optimization (SEO) is ever-fluctuating and, yet, has never been more important for business. Step one to success in SEO: be informed. Join us for a free seminar to help you get started with the basics! Learn how to use search engine strategies to increase website traffic and generate business for yourself or your clients.
We'll be covering:
• An overview of search engines and the types of results they display
• What is Search Engine Optimization (SEO)?
• Why SEO is one of the top marketing strategies
• How search engines rank websites
• SEO best practices that get you to show up at the top of Google
• How SEO can help you attract clients as a freelancerFind out about careers in SEO (one of the top 5 most requested skills on LinkedIn)
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IMPORTANT:
Cambridge Innovation Center (CIC) is a secured facility, so you will need to check in at the security desk on the first floor. Please bring a photo ID.
GETTING HERE:
Kendall Square T Stop (Red Line) is across the street from the Cambridge Innovation Center. There are a number of pay parking lots in the area. There is free parking after 5 pm on Memorial drive.