One Product, Four Customers: Where Every Decision Is a Trade-off

Susanna Laitinen, Head of Product, Ads Alma Media Solutions shares her view in the hottest digital market in the world: advertising.

Product Owner Meetup - Helsinki is a community where Product Owners come together to celebrate their craft, share real-world experiences, and grow as leaders in their industry.

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🎤 More about the speaker
Susanna Laitinen from Alma Media Solutions takes us into one of the hottest and most complex digital markets in the world: advertising.

Her perspective highlights a fundamental product challenge: what happens when one product needs to serve four different customers, each with their own needs, expectations, and measures of success?

Susanna is Head of Product, Ads at Alma Media Solutions, where she navigates an environment in which every product decision is ultimately a trade-off.

In her talk, “One Product, Four Customers: Where Every Decision Is a Trade-off,” Susanna shares her perspective on balancing these competing needs and building products in a market that never stands still.

📍 Where: Nitor Office, Aleksanterinkatu 46, 6th floor (next to Mummotunneli)
🕕 When: Wednesday, August 26th, from 17:30 to 19:30
🍪 Bonus: Snacks, drinks, and great company!

Through inspiring talks, hands-on discussions, and opportunities to connect with peers, we aim to value and highlight the role of the Product Owner to one of innovation, pride, and strategic impact.
Each session brings together practical insights from industry leaders with first-person, real-life stories from local and global product professionals who have tackled challenges and achieved breakthroughs.

Whether you’re fine-tuning stakeholder management, mastering prioritisation, or seeking inspiration, you’ll find a welcoming space to learn, collaborate, and advance your skills.

Join us in shaping a movement where Product Owners are recognised as key drivers of outcome orientation, innovation and value, transforming the profession into a globally celebrated craft.

📍Please note: the downstairs exterior doors lock at 17:00. If you arrive after this, just ring the doorbell and we will let you in. The event begins at 17:30.