Meet first. Then travel makes sense. A community built on Relationship-Based Tourism.
Discover Korea like a local — one “Hi” at a time.
HiBA began as Hidden Busan Adventures in Busan in April 2025 with one simple idea:
Don’t just visit places. Meet people, share experiences, and build lasting friendships.
Our very first meetup was the Oryukdo–Igidae Coastal Trek on April 19, 2025. What started as a local community in Busan has grown into a diverse network of expats, international students, travelers, digital nomads, and Koreans who believe the best way to discover Korea is through meaningful human connections.
Today, HiBA is starting from Busan and expanding across Korea, while keeping the same community spirit wherever we go.
What Makes HiBA Different?
HiBA is not a tour company.
We believe the most memorable part of travel isn’t the destination—it’s the people you meet along the way.
We call this Relationship-Based Tourism.
Instead of simply visiting places, we create opportunities to:
Meet new people
Share meaningful experiences
Explore Korea like locals
Build friendships that continue long after the event
Many of our members first met through HiBA and now continue meeting outside our events as genuine friends.
That’s the experience we hope you’ll have, too.
