From Tech Improvements to CRO Wins and Better AI Prompts

Driving growth, improving product performance, and getting reliable results from AI are goals for every modern team — but turning these goals into actionable results can be challenging.

In this session, Valeria will share practical tips and insights on how to prioritise technical improvements and clearly articulate their value to non-technical stakeholders.

Meanwhile, Marianne will cover the key skills needed to run a successful CRO process within an organisation, explain how it benefits both product and sales, and show how to align experimentation seamlessly with the product development cycle.

And, Naim will provide an overview of what makes a good prompt and explore 10 practical best practices to improve clarity, structure, and reliability in AI outputs.

By the end of this talk, you will leave with actionable strategies for advocating technical improvements, running effective CRO process, and crafting better AI prompts — plus a few laughs along the way.

We look forward to an engaging discussion with all of you.
Welcome!

Agenda:
17:30 - Doors open (food and drinks will be served ) 🍜 🍺
18:00 - “Make Site Go Brrr" - Tips and tricks on tech improvements to
non-technical stakeholders.
18:20 - A CRO process in an organization that actually works
18:40 - What makes a good prompt?
19:00 - Mingle and networking 🍸 👋
20:00 - Thank you

Speakers:
Valeria Viana Gusmao - Head of Web, Strawberry
Marianne Stjernvall - Founder and Queen of CRO at ConversionHub
Naim Latifi - Frontend Lead at HIQ

The seats are limited, so make sure to register asap! :)