Name: HCMC Data Meetup #27
Start: 2025-11-22T15:30:00+07:00
End: 2025-11-22T18:00:00+07:00
Location: Foundry AI Academy

Join the data community for a meetup on **Saturday, 22 November** to learn how data has been transforming modern businesses and see case studies from mobile gaming and retail.

At Vol. 27, we will learn:
**HOW DATA CHANGES MODERN BUSINESS:**
**Case studies from mobile gaming & local retail**

Speakers:

* *Analytics Engineer Trae Nguyen (Infinite Lambda)*
* *User Acquisition Manager Duong Nhat Huong (Funtap)*

Join us for a data journey across industries and use cases, from gaming all the way to local retail.

Trae and Huong will share their experience applying modern data technology in two very different worlds, namely a mobile gaming app and running a local fashion shop.

We will start by looking at a case study from mobile gaming, an industry once driven by intuition that is now guided by data in all aspects, from user acquisition, to publishing, live-ops and all the way to monetisation.

Then, we will see how a small local brand has learnt to collect and analyse its own data to understand customers, optimise products, and speed up decision-making.

Skipping the deep tech and the AI buzzwords, this talk will show you how data, when applied thoughtfully and simply, can make real operations smarter and faster, no matter the industry.

**AGENDA**
**Part** **1: The reality of using data in mobile gaming**
Once driven by intuition, the mobile gaming industry has transformed through data. This session compares the times before and after, showcasing how data now fuels daily decisions in user acquisition, product publishing, LiveOps, and monetisation, with real-world examples of data-driven optimisations for performance and revenue.

**Part 2: From small to (hopefully) big data**
Most local fashion are far from capitalising on their data. Trae will speak from his experience running his own local brand, showing you how collecting and analysing structured data across sales, products, and customers can replace guesswork to streamline operations and drive smarter business decisions.

\*\*\*\*

🔥 This event is perfect for:

* Data professionals of all levels, roles, and tech stacks
* Students in relevant fields
* Tech enthusiasts

**We are all here to learn and have fun, so join us even if you have little/no previous experience.**

***

**🗓️ WHEN**
**Saturday, 22 November**
**15:30–18:00**

**📍 WHERE**
**Foundry AI Academy**
C2-SH003, Central 2,
720A Dien Bien Phu,
Vinhomes Tan Cang,
Binh Thanh District, HCMC
[Google Maps](https://maps.app.goo.gl/v9EAFigM1ufwJviCA)

**🗺️ HOW TO FIND US**
Drive along Tran Trong Kim Street and take the right. Look for Gong Cha Vinhomes Central Park on the right-hand side of the street. Foundry AI Academy is right there.

* **Riding a motorbike? Check [these](https://drive.google.com/file/d/1FUM57Z6OX2jpjvcxq7WgLTmznTgPY48l/view?usp=sharing) instructions;**
* **Driving a car? Check [these](https://drive.google.com/file/d/1ph-CHF2q_97nmv8UepXEZ06NizpymJFi/view?usp=sharing) instructions;**
* **Using Grab/Be/Xanh SM, or getting dropped off? Check [these](https://drive.google.com/file/d/1TYwh25cE5DgkK83TzUHOnkyzAS7gRg3-/view?usp=sharing) instructions.**

See you there!

***

*This edition is kindly co-organised and hosted by [Foundry AI Academy](https://www.foundry.academy/). If you are looking to start your training journey in the world of AI, check them out.*

Geri Plamenova

Chau Le 

Ho Chi Minh City Data Meetup Group

Network of Data and Cloud Professionals

Technology

Open Source

Big Data

Data Science

Cloud Computing

Data Analytics

Business Intelligence

Data Modeling

Data Warehouse

DataOps

DevOps

Data Engineering

**Duong Nhat Huong, User Acquisition Lead at Funtap**
**Huong** leads user acquisition efforts at mobile gaming company Funtap. With a stellar background in gaming and publishing, she is ready to share practical insights of building, implementing, and optimising data-driven strategies across channels.

**Trae Nguyen, Analytics Engineer at Infinite Lambda**
**Trae** has an extensive experience in the data industry, spanning product, analysis, and engineering. He is an analytics engineer at data & AI consultancy Infinite Lambda, where he builds agile, intuitive data products, bridging business and technology.

Ho Chi Minh City Data Meetup Group

HCMC Data Meetup #27

Ho Chi Minh City Data Meetup Group

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