Rebound with Inbound - A Content Marketing Workshop

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Content is everything… We have all heard that. With everyone having capabilities of producing websites with relevant searchable information, it is no longer just the keywords and meta tags that will keep that website on the map.

The key is not just attracting customers to your website in order to view your products or services, the key is to build a relationship with your visitors and earn their trust and establish value.

This class explores many different approaches businesses (new and old) can take to start building their own audience as opposed to renting someone else's (traditional advertising)

About the Speakers:

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Mike Willyoung has been in digital marketing for over 10 years and web development for over 15. He has been the senior marketing director for over 20 professional athletes and their foundations at various stages of his career and his marketing agency, Zimala, currently oversees digital marketing for AT&T’s national non-profit efforts.

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Based in Coral Gables, Amanda McCluney is a Certified Inbound Marketer for BrightGauge Software (http://www.brightgauge.com/). With a passion for content creation, she spends her time crafting and distributing educational materials that will help her tell a story and build a connection with her audience. Before working at BrightGauge, she spent time as both a freelance and financial-industry marketer. Follow her at @AjMcCluney (https://twitter.com/AjMcCluney).

Parking options

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