How Companies Can Leverage On YouTube Ads To Grow Lead Generation & Sales

Ticket Link Here: https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=S210917TD

YouTube is the second most important website in Hong Kong*. During the pandemic, video consumption has increased dramatically. Knowing how to maximise the opportunities coming from the video platform is now a fundamental step for every company's marketing plan. This session aims to provide the attendees a comprehensive overview of the most effective advertising formats and strategies with a focus on lead generation and sales.

*Source: Digital in 2021 in Hong Kong", We Are Social and Hootsuite Report

Key Takeaways:
• Understand the most effective options and strategies for direct response YouTube campaigns.
• Use the best practices to craft memorable videos which convert and bring results.
• Identify the right audiences for your video advertising campaign.
• Learn how to measure your campaign results precisely and work against the right metrics/targets.
• Optimise your campaign for scalability and improved results.

Who Should Join This Event:

• Business owners who want to start marketing campaigns on YouTube but don't know how.
• Online marketers who need performance optimisation tips for their current video advertising strategies.

Coronavirus Containment Measure:

• To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event
• To minimise the risk of spreading the coronavirus, if you or a family member has been overseas within 14 days of this event, then we kindly request that you do not attend.
• To prevent the spread of Covid-19, food and beverages will not be provided during the event
• Chamber staff will be conducting temperature checks at the premises.

Ticket Link Here: https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=S210917TD

Speaker Details:

Francesco Bonafine

Co-Founder / Managing Director, Digital Nomads Hong Kong

Francesco Bonafine has 14 years of experience in IT with direct experience in IBM and Google. He spent 7 years working for Google in account management and sales management roles around the world (Ireland-Italy-US-Philippines). During that period, he was part of the Product Management Team for Google AdWords Express. Francesco founded the Digital Marketing Agency “Digital Nomads Hong Kong” – Official Google Partner - in 2017. He is a public speaker for the HKTDC, the HKGCC, the Italian Chamber of Commerce of HK and Macau and several large Hong Kong co-working spaces. Francesco is also Google Ads, Google Analytics and Facebook Blueprint Certified.

Ticket Link Here:

https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=S210917TD