Persona Perfection: Making them fast, well, and having them matter now!

Imagine that a Product Owner and an Engineer were suddenly referring to "Jan", the persona you created, in place of where they usually said, "the user"? Would you do cartwheels, shout for joy, and think you died and gone to heaven?

Personas are a simple tool in the UX arsenal, but ones that have a complex history of creation and use. We will bring our great experiences together about real-world successes in making them, making them well, and making them matter!

See you there.

Sparkling regards, Laura