PPC Audits: What to Focus On & When to Act


Details
Auditing and optimizing campaigns can be tough! Ad networks are constantly changing the rules of engagement, brands demand conflicting objectives, and PPC marketers are stuck in the middle.
Join Houston IMA for a strategy-packed power "hour" with Navah Hopkins, Director of Paid Media for Hennessey Digital,, former Services Innovation Strategist for WordStream, and founding member of the Paid Search Association on July 29.
You'll learn:
• Which metrics make sense to focus on and why they are important or irrelevant to your objectives.
• When to act and when to allow data to gather in different campaign types.
• How recent events might upset old campaign style/choices and how you can tell it's time to try something new.
The webinar will be live-streamed via Zoom. It is completely free for paid HiMA members and only $15 for nonmembers. (Please note: You must be logged in to houstonima.org to get your member pricing at check-out.) Zoom invites will be emailed the day before the event.
About Navah Hopkins:
Navah is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping customers own their markets via PPC, SEO, CRO, PR and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leads a team of paid search and paid social champions.
Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product and ad partner teams so all could proactively empower clients to profit.
Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

PPC Audits: What to Focus On & When to Act