7:00 - 7:15 - Networking
7:15 - 7:25 - Intro & News
7:25 - 8:30 - Presentation
8:30 - 8:45 - Q&A
8:45 - 9:00 - WordPress 101
Presentation: DIY SEO Audit
Before you can dominate the search results, you need to know where your website stands and what needs improvement. You don’t have to hire an agency or download expensive software, you can get started with free tools. See how you’re doing with SEO and what you need to work on with this DIY SEO Audit.
What we’ll cover:
- What is an SEO Audit and why should you do one?
- Where do you start?
- All that tech stuff - robots.txt, canonicals, and how you set up your site
- Content and Images
- Checking for penalties
- Resources to learn more and fix what’s broken
Tools: Screaming Frog, Google Analytics, Search Console (formerly Webmaster Tools)
Lisa Stauber is the founder of Houston Bloggers, the oldest and largest blogging organization in Texas. She also cofounded Blog Elevated Conference and Community, helping bloggers blog better since 2013, under the banner of Quirky Owl Media. Quirky Owl specializes in digital marketing for bloggers and microbusiness, providing training, concierge services, and full stack digital marketing.
facebook.com/groups/blogelevated (all things blogging)
facebook.com/groups/houston.bloggers (local monthly meetups, PR events and opps in Houston area)