Evoking Emotions with Your Podcast - Connecting With Your Listener

Evoking Emotions with Your Podcast - Connecting With Your Listener - Connecting with your audience via happiness, sadness, fear & passion

• Happy audiences share. Simply put, if somebody is happy, they like to share their happy feelings with others. So, if you provide your audience with content that makes them happy, they’re going to amplify that content to others.
• Sadness brings connection. Humans yearn for connection and they have an innate desire to comfort those who are struggling. Feelings of sadness cause people to be more charitable and willing to donate to a cause.
• Fear causes audiences to look for comfort. Don’t overdo it in scaring your audience, but if you do use a little bit of fear, you can position your brand as a hopeful beacon.
• Passion brings stubbornness. If you create content that your audience is passionate about (think social issues), that can be helpful in allowing your audience to become (or remain) committed to your brand.

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Do you want to learn more about podcasting? Check out The How to Podcast Series on your podcast app of choice and visit https://howtopodcast.ca/ for more!