Beyond Prompting: Strategic Media Planning and Brand Storytelling with AI

## About this Event - Physical Event but needs pre-registration to attend

Although this is a physical event, the registration link is available to attendees from the event page ONLY after they RSVP.

Move beyond basic AI prompting and discover how to use AI as a strategic thinking partner. This session guides participants through using structured dialogue with AI to uncover audience motivations, challenge assumptions and develop stronger media strategies and brand narratives.

Level: Intermediate

Key Takeaways
• Learn how to use AI as a strategic collaborator rather than just a content generator
• Discover techniques for using AI to uncover audience motivations and refine creative ideas
• Apply structured prompting strategies to strengthen media planning and brand storytelling
• Walk away with a practical framework for integrating AI into your strategic communications workflow

Talk conducted by Coach Eugene Macarius