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The New York City Information Architecture Meetup Group Message Board › DAM Capability Assessment Workshop by Optimity Advisors

DAM Capability Assessment Workshop by Optimity Advisors

Lauren D.
Brooklyn, NY
Post #: 5
Hello everyone,

Optimity Advisors announces its second workshop for DAM and MAM professionals:

Putting the DAM Capability Model to work for your organization

Optimity Advisors presents the DAM Capability Assessment Workshop
on Wednesday, April 16th from 2:00 p.m. to 5:00 p.m. in New York City.

How can we make the most of the innovations and capabilities that DAM makes possible?
Many of us have been managing digital assets for quite a while – in this workshop, we’ll use the DAM Capability Model to frame the question, “How do we know if we are managing assets well and maximizing our DAM ecosystem’s capabilities?”

What are the practical steps to realizing more value and capability from your DAM system?
We may be fulfilling our stated requirements and proving our business case; we appear to be successful.
How can we know and demonstrate that our DAM’s many dimensions are fulfilling all that they are capable of?
And how do those capabilities compare to where our organizations need to be?

Optimity Advisors can help answer these questions with our
DAM Capability Assessment Workshop

Based on our work helping develop the DAM Maturity Model, we further developed the concept into the DAM Capability Model to serve our clients’ needs to continue improving their DAM. We will present an orientation to the business value of assessing your DAM Capability. This model works well with all asset management: Media, Marketing, Brand and Production.

David H. Lipsey, Partner for Media & Entertainment at Optimity Advisors, one of the founders of the field of DAM and an industry thought leader, will present this workshop on the framework for assessing all of the parts of the DAM ecosystem: the 15 dimensions of the People, Information, Systems and Processes that make a successful DAM initiative.

RSVP early; complimentary seating is limited in this workshop.
Register here for the DAM Capability Assessment Workshop
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