Iasa Business Technology Architecture Netherlands Chapter

Architecture Quarterly Summit – September 9, 2025

Mark your calendars! On September 9, 2025, IASA Netherlands invites you to the next Architecture Quarterly Summit—an exciting opportunity to connect, learn, and be inspired.

IASA is a global non-profit organization dedicated to advancing software architecture knowledge and fostering collaboration across enterprise, product, education, and government sectors. Our quarterly events are free to attend and designed to ignite innovation and community growth—and this one will be no exception!

### ✨ Why You Should Attend

• Dynamic Talks: Gain fresh perspectives from two expert speakers, ready to share actionable strategies and insights.
• Networking Opportunities: Engage with fellow professionals over a delicious dinner and drinks, fostering valuable connections.

### Agenda Highlights

🕒 16:00 Walk-in
🗣️ 16:20 Introduction of Iasa Global
🎤 16:30 Speaker Session 1
Ayla Bayens, ASN Bank, Chief Architect

🎤 Ayla Bayens worked as an Enterprise Architect for several years at a national health and safety service and a health insurer. Today, she works as the Chief Architect at ASN Bank after years at the Volksbank as their leading Enterprise Architect. Her specialism is working under architecture in agile organisations. As a young woman, she is an atypical appearance among the established order of Enterprise Architects. She will present and discuss how architecture should be simple and accessible, how we can all break old patterns, reduce complexity and realise innovative solutions.

17:00 Dinner + networking - grab your slice of pizza! 🍕🍕

18:00 Session

🎤 “No surprises software development”
René Pingen, Chief Technology Officer, Utilus
During a software development project a million decisions need to be made, some of them completely inconsequential, others with potential impact on the companies strategy. It is impossible to discuss all decisions at all levels. We have all seen that Sprint’ing and Scrum’ing will not get the board level decisions to the board level. Nor does it in itself empower the developers to take the development decisions.
We have been refining our method for the last six years to create “No Surprises Software Development”, a method where there is an overall agreement on cost, non-functional requirements and functionality that gets everyone from the board to the dev team on the same page and allows for flexible decision making at the level where people understand the consequences of the decision. And not the other way round.

19:00 🍻 Drinks + networking (optional)

Join us for an afternoon of insightful discussions, networking, and a delicious dinner. We’re thrilled to have two amazing speakers lined up to share their expertise, followed by great opportunities to connect with colleagues from the sector.

✨ Feel free to bring one guest along! ✨

Don’t miss this chance to elevate your knowledge, exchange ideas, and strengthen your network within the vibrant architecture community.
💡 Save the date and be part of this inspiring gathering. We can’t wait to welcome you on September 9!

**THIS IS A PAID & CERTIFIED IASA COURSE ***

### What You Will Learn

• What are architecture lifecycles, deliverables, and engagements.

• Methods to work across business, technical and management stakeholders.

• Ways of understanding and using customer centric design approaches.

• Tools and techniques for value measurement, tradeoff analysis, design and quality attributes.

• Critical skills in navigating change management from ideation to execution.

• Better ways to combine agile delivery with architecture excellence.

• How to improve an architecture practice engagement model.

## Competency Focus Areas

This course specifically looks to improve the students understanding and skills in the following BTABoK Competency Areas.
https://netherlands.iasaglobal.org/foundation-course/

## Who is this course for?

The IASA Core Course is ideal for IT professionals interested in transitioning to BT architecture roles, experienced BT architects seeking formal recognition, technical team leaders wanting to deepen their strategic and business-focused architectural knowledge, and business analysts aiming to bridge the gap between business and technology.

DOWNLOAD THE FULL COURSE SYLLABUS
https://netherlands.iasaglobal.org/core-syllabus-pdf/

### Course Summary

Course Format: Online (Mon/Fri – Twice a Week)
Schedule: September 22 @ 09:00 am – October 31 @ 11:00 am UTC+0
Total of weeks: 9 weeks
Total Weekly Hours: 40 Hours
FEES: PAID & CERTIFIED COURSE -
Register: directly via IASA Netherlands
Certificate: After passing the exam, you will receive an email with instructions on how to claim your digital badge.

### What you’ll learn

• Understand the fundamental shifts in customer behavior in the AI-driven era.
• Mobilize their organization to align business strategy, AI innovation, and human creativity.
• Learn how to lead AI-powered customer engagement strategies that align technology with business needs.
• Master structured frameworks such as the Gearwheel Model, RICI Model, and CVI framework.
• Envision, implement and manage goal-driven increasingly granular Intelligent Customer Interactions.
• Apply data intelligence and AI technology to scale personalization and enhance customer-centric decision-making.

### Description

Participants will explore the strategic and operational aspects of AI-driven engagement, ensuring they can apply AI, automation, and data intelligence to enhance customer relationships and organizational success.

### Benefits of IASA Certification?

• Industry-recognised qualification for transformation leaders, Business and IT architects.
• Boost your skillset credibility with globally accepted certifications.
• Gain hands-on expertise in architecture methodologies and best practices.
• Access career opportunities in enterprise architecture.
• Join a global network of certified professionals.

🎤 Hear from leading Women Architects & Innovators from across the Netherlands - exact speakers to be confirmed
💡 This session is a must for architects who want to go beyond their domain and drive strategic change through structure, empathy, and clarity.

📅 Event: Women in Architecture – Quarterly Meeting (in person)
🗓 Wednesday 29 October 2025
🕓 16:30 – 19:00 CET
🍽️ 19:00 Networking Dinner (at a restaurant close to by)
🌍 In person – Accenture Office, Rotterdam

This session is organized by the WIA representatives in the Netherlands:
👩 Mirjam Verlinden
👩 Petra in 't Veld-Brown
👩 Wai-Ling Chiu
👩 Esther Riedstra