How to connect social media and marketing for greater impact

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Price: $5.00

Earth Fare

10341 Moncreiffe Road · Raleigh, NC

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Door on the left as you enter O'Malley's

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Social Media should not be viewed as a stand-alone task….incorporating social media into the entire digital marketing campaign and business culture will get more traction for your efforts….~ Kim Adamof

During recent ICA meetings, we have learned the importance of social media to our work.

Join us as Kim Adamof outlines a strategy for connecting marketing and social media to magnify your message and help you get found by Google.

Kim will discuss how to create content for the five top social networking sites: Facebook, Twitter, LinkedIn, Pinterest and Google+. Her knowledge and understanding of how people socialize can help you build online relationships that attract clients.

She will explain how to reach the hearts and minds of your current and prospective clients - no matter when or where - or who they watch, read, listen to, or download.

Kim is a social media coach, trainer, content strategist and inbound marketing consultant at Raleigh Inbound Marketing (

She founded her company in 2011 to help small and medium-sized businesses take the guesswork out of attracting new clients. Her own clients are business owners and marketers who want creative ideas for implementing social media in their marketing mix.

As a Certified Inbound Marketing Consultant, Kim uses search engine optimization, content marketing and social media to build engaging communities that come to you. She turns disjointed marketing efforts into smooth connected campaigns that help her clients become known and hired for their expertise.

During her talk, you will learn how to connect your social media and marketing plan – and increase your chances of getting found by Google.

You will learn:

• How to create a connected social media and marketing strategy

• The cultural differences in Facebook, Twitter, LinkedIn, Pinterest and G+

• How to identify where your audience lives online and how to reach them

• How to determine the right choices of social media for you

• How to easily generate content to attract more business.

In addition to spending time with family and clients, Kim’s interests include learning the newest technology, reading, cooking and running.