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We are a group of consultants that meet routinely and network with other engineering professionals, trainers, consultants, project managers and Agile people. We offer a diverse membership of professionals and people that enjoy professional services that have clients, and need to find more clients.
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Upcoming events
1
Boston CNET: Effective Content Marketing: How to Help Your Ideal Clients
Location not specified yetTopic: Effective Content Marketing: How to Help Your Ideal Clients Find & Hire You
Speaker: Johanna Rothman
Location: ZoomTopic: Effective Content Marketing: How to Help Your Ideal Clients Find & Hire You
Speaker: Johanna Rothman
Location: ZoomRegistration Link:
Registration Link - Click Here
or copy paste if you don't believe that I'm really the Chairman of this IEEE community and we have a lot of cred.Text Link:
https://www.bostonconsultants.org/event-details/effective-content-marketing-how-to-help-your-ideal-clients-find-hire-youNetworking from 6:30 - 6:55 PM EST
Intro 6:55 PM
Presentation 7:00 PM to 8:00 PM
Q/A 8:00 PM - 8:30 PMOpen to the public.
Your registration confirmation email contains the zoom link - Please read the email confirmation completely.
Event Description:
Most consultants start their businesses because they love doing the work. But too few consultants can maintain a successful consulting business. The major key to maintaining and growing a successful consulting business is content marketing. Content marketing allows the consultant to “brag” about past successes, all while helping ideal clients find you. In this mini-workshop, Johanna Rothman will share her content marketing strategy. You will decide what might work for you. At the end of our time together, you will have a short list of actions you can use to create your content marketing strategy.The workshop agenda:
1. Your website: the basics, a contact page, and a blog. (I am not going to discuss your LinkedIn page.)
2. Choose which expertise and consulting stance(s) to market.
3. Writing: How to choose what to write, where to publish, and the frequency of your writing.
4. Speaking: How to choose what to speak about, where to speak, and the frequency of your speaking. I will discuss podcasts guesting, but not podcast hosting.
5. How your writing and speaking can generate referrals.
6. Summary: Your content marketing strategy and a few tactics.Johanna Rothman Bio:
Johanna Rothman, the “Pragmatic Manager,” offers frank, practical advice that you can immediately apply to your product development challenges.
For three decades, Johanna has helped her clients experiment with agile and lean alternatives for every aspect of their management and product development. As a result, her clients create more agility at all levels of the organization. That translates to better business results.
A prolific writer, Johanna is the author of over 20 books and hundreds of articles about many aspects of product development. She uses her trademark practicality and humor to focus on what people can do. Explore all her books, monthly newsletter, and other writing at jrothman.com and createadaptablelife.com. Read more at https://linktr.ee/johannarothman. See her new book at: https://www.jrothman.com/books/effective-public-speaking-how-to-use-content-marketing-with-stories-to-show-your-value/About IEEE Boston Consultants Network:
We have been around for over a decade. We present topics of interest to the technical community. Are members are consultants or just want to be hired by the hour and get paid for every hour they work. Check us out:
Boston CNET Website Link
https://www.bostonconsultants.org/
Website1 attendee
