Addressable Advertising in Live Linear Television

IEEE PCJS Broadcast Technology Society is excited to announce the following talk:

"Addressable Advertising in Live Linear Television" - Bruce Anderson

Abstract:
Marketers have relied on the tremendous reach of television since the first commercial aired on July 1, 1941, by the Bulova Watch Company. The “challenge” with broadcast television has always been that everyone in the audience receives the same messaging regardless of age, gender, or interest. As technology improved advertising moved from universal to regional, and with the advent of digital broadcast and streaming down to household and individual messaging. This talk will focus on the technical challenges that are facing video distribution platforms in delivering the exact audience a marketer wants to reach in live broadcasts.

Speaker's Biography:
Bruce Anderson began his career designing satellite communications equipment at Lockheed in the 1980s. He joined Sarnoff Corporation in 1990 and worked on various video distribution systems such as DirecTV, Azienda del Consorzio Trasporti Veneziano (ACTV), Advanced Television Systems Committee (ATSC) 1.0 broadcast standards, and early Video on Demand platforms. Bruce was one of the founders of the INVIDI Technologies Corporation in 2003, which has become the most broadly deployed addressable advertising system in the world for live linear video distribution. INVIDI is the advertising technology used by DIRECTV, DISH Network and Verizon FiOS in the US and is in use in other countries around the world.

Wednesday, May 6, 2026
7:00 PM - 9:00 PM, EDT

Princeton University Computer Science Building, Room CS105
35 Olden Street
Princeton, NJ

(Room CS105 is the small lecture hall on the main floor.)