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This will be a great discussion discussing how you can present your unique service in a way that makes it easy for your customers to get started.

What is your 'Mafia offer'? How can you make it effortless for people to work with you? How can you remove the risk in the mind of your customers?

For those that need a refresher, listen to this great podcast episode (here) (http://ilovemarketing.com/episode-052the-one-with-tim-paulson/) on how to create a Mafia offer that is too good to refuse & download a copy of the 8 profit activators (Breakthrough DNA) report on the same page.

As usual, in addition to discussing the topic as a group (or smaller groups if necessary), we'll have a hotseat session to deep dive one or two challenges people have relating to this session. This is a fantastic chance to get the groups expert opinion, so drop me an email if you want to be in the chair.

For those looking to get more out of any meetup of discussion forum, check out these video sessions with Dan Sullivan (www.strategiccoach.com) talking about the '5 rules for great discussions' (here) (http://ilovemarketing.com/?s=discussion).

Looking forward to seeing people there.

Stuart

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