Globalization Metrics in the Data Driven Organization

Globalization (G11N) and localization (L10N) teams often speak of three key metrics with which they run their businesses and projects: cost, time-to-market, and quality. Though these metrics are discussed at length, interestingly they are rarely measured consistently and accurately across organizations and projects. Now that 'big data' is maturing and has caught the attention of executive management, more organizations are becoming 'data-driven' (rather than relying on 'gut feel' or 'tradition') and are trying to 'walk the walk'.

In this talk, Jorden Woods and Peter Wang will discuss best practices for capturing relevant G11N and L10N data and creating key metrics and KPIs for measuring financial performance, project management & program management activities, and linguistic and localization quality. Data is often found across disparate systems and so we will also explore key tools, platforms, and integration technologies. They'll then wrap up by discussing closed loop strategies for creating continuous performance improvement over time.

http://www.imug.org/images/woods-wang/woods86.jpgJorden Woods is recognized as a pioneer and leading authority on enterprise-class globalization strategy, Web globalization technology, and multilingual issues. As a recognized thought leader in the Web globalization space he has spoken both nationally and internationally at over 100 conferences, tradeshows, and workshops. Jorden is a founder and was the initial CEO and CTO (1996-2002) of GlobalSight Corporation, a company that developed the first enterprise globalization management system (GMS) for the Fortune 500. Customers included HP, GE, Cisco, Disney, Samsung, and many others. Following the company's acquisition in 2005, the company's GMS became freely available as an open source product (now from Welocalize).

Jorden has extensive experience in the globalization, internationalization, localization, translation (GILT) industry including being a former Excom member of Localization Industry Standards Association (LISA) on globalization and the former Co-Chair of OSCAR (XML Open Standards for Globalization Industry). As an Excom member Jorden spearheaded the development of globalization standards for content and metadata. Jorden has also been an active participant at Microsoft's Global XML Architecture Summit focused on .NET and globalization issues.

As the founder of Paradigms Consulting Group (PCG) Jorden develops sustainable, data-driven globalization strategies for Global 2000 companies and has worked closely with many well-known high-tech companies in the Silicon Valley. While pursuing the next big thing, Jorden likes to stay active, explore the heavens and great outdoors, and write science fiction.

http://www.imug.org/images/woods-wang/wang86.jpgPeter Wang is the SVP of Global Solutions at Symbio. His team of product and solution architects in North America, Europe, and Asia collaborate globally to develop solutions for co-creating next generation software products for the world's leading companies. The main areas of focus for his team include:

Data-driven Linguistic QA solutions Globalization & market entry Mobile Apps & Mobile Game co-creation Embedded Device Platforms Prior to Symbio, Peter was the VP of Engineering for a Silicon Valley based B2B marketplace company, StarCite (acquired by Active Network). Prior to StarCite, Peter started his own company, Horizon Software, which was acquired by Symbio in 2006. Additionally Peter consulted at Accenture and developed software for AT&T, InterContinental Hotels, SAP & Verisign. Peter graduated from West Virginia University with a Masters in Software Engineering and a Bachelors in Electrical Engineering.

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