Join us at series of sessions organized to commemorate UAE Innovation Week during the week of 22-28 Nov 2015
A brief history of Search Engine Optimization (SEO) and how the industry has evolved and innovated to what it is today. The session will include search engine ranking factors that mattered then and the ones that matter today including both on-page and off-page factors that determine rankings on search engines such as Google
Key Presentation Points:
• History of SEO
• Search Ranking factors over the years and what matters today
• What the future holds for SEO
Omar Kattan is Managing Director and Chief Strategy Officer at Sandstorm Digital FZE, a young and fast growing digital content marketing agency headquartered in Dubai. Omar has over 25 years of experience in brand strategy, digital content marketing communications and advertising, spanning two continents in two high profile regions; MENA and Europe.
Areas of Expertise
Brand Communications, Digital Strategy, Content Marketing, Corporate Storytelling, Display Advertising, Analytics, Search Engine Optimisation (SEO), Online Reputation Management (ORM), Mobile Marketing, Social Media Marketing (SMM) and Pay Per Click advertising (PPC).
Admission to the session is FREE. Please forward the invite to anyone who may benefit from this event.