**Workshop Overview:**
This workshop will guide tech businesses through the essential PR strategies needed for a successful product launch. Launching a new product in the tech industry requires meticulous planning, strategic communication, and targeted outreach to ensure maximum visibility and impact. Participants will learn how to create a buzz, engage the media, and drive interest and excitement around their product launch.
Join us for an engaging educational presentation that delves into effective PR strategies for tech businesses, followed by an interactive case study analysis of a selected startup. This session will provide both theoretical insights and practical applications, allowing participants to learn and then apply PR concepts in a collaborative setting.

Reema Al Abbas

A package for innovative startup entrepreneurs.

in5 Innovation Hub

Career & Business

Professional Networking

Social Networking

Lara Geadah is a seasoned marketing professional renowned for her expertise in Public Relations. As the driving force behind Cameo Comms, a boutique PR agency servicing clients in hospitality, beauty, fashion and technology industries, Lara brings a wealth of experience to the lifestyle and corporate landscape.
 
Prior to founding her agency, Lara held pivotal roles in esteemed marketing agencies and spearheaded the social and PR strategies for a distinguished F&B company. This in-house leadership role provided her with invaluable insights, laying the foundation for her entrepreneurial venture, Cameo Comms.
 
Lara distinguishes herself with a results-driven ethos, where purposeful PR is the cornerstone of her approach. Her client-centric focus and unwavering dedication to achieving measurable outcomes have solidified her reputation as a trusted partner in communications.
 
With a sharp business acumen and an in-depth understanding of industry trends, Lara Geadah continues to be a driving force in the realm of PR, setting high standards of excellence for herself and her contemporaries.
 



PR Strategies for a successful product launch

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in5 Innovation Hub

Sponsors

in5 Innovation Hub