Know your keywords - and your competitors

Keywords are words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. Optimizing your website so that it turns up near the top of the search engine results pages (SERPs) for keywords can help build your business, but only if you choose the right ones.

If you choose the wrong keywords to target, or ones which are too competitive to rank for, you may be missing out on valuable search traffic.

Also we'll have a look at what your competition are doing - what are those sites at the top of your niche market doing right?