SEOyvr Meetup & Lightning Talk featuring Aaron Bradley (Electronic Arts)

Calling all Vancouver-area search professionals!

Join us for our summer edition of SEOyvr. Come on out and get to know the Search community in a casual, fun, and comfortable environment.

We will be featuring a 20-minute lightning talk at 7pm and there'll be plenty of time to network with peers and make some new friends.

Lightning Talk: Rich cards and the evolution of rich results

In May 2016 Google introduced the concept of "rich cards", a new search response unit that builds "on the success of rich snippets" by providing users with enhanced information about the referenced object in a mobile-friendly format.

Google declared for the first time in the revised documentation which, rolled out in conjunction with rich cards that "a card is the fundamental presentation unit for Search results".

In many ways this marks the biggest change in how Google presents results to searchers since the introduction of the Google Knowledge Graph in 2012.

Aaron's talk will focus on what rich cards are, how they differ from rich snippets, what types of cards are currently supported, and what's required to generate and test rich cards. He'll also take some time to more broadly explore cards, look at the implications of this new presentation paradigm, and what it suggests about the future of Google's search responses.

Agenda:

6:30pm - Networking & Food

7pm - Lightning Talk

9pm - Wrap up

See you there and be sure to tell your friends!

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About our Speaker:

Aaron Bradley (https://ca.linkedin.com/in/aaranged), Senior Manager, Web Channel Strategy at Electronic Arts (EA)

Aaron built his first website in 1995, and has been active in website design, development and marketing ever since. He's been a search marketing professional for more than a decade, managing SEO for enterprise web businesses in multiple verticals, including gaming, ecommerce and news.

Aaron's had an active interest in the world of linked and structured data for many years, and so semantic search and its implications for SEO have become something of specialization for him.

As Senior Manager, Web Channel Strategy at Electronic Arts in Vancouver, Aaron helps ensure their websites offer the best possible experience for players that either own or are interested in EA video games, and that there is a continuity of experience for players across EA's digital presence. This role includes overall responsibility for search engine optimization across numerous EA websites, including www.ea.com (http://www.ea.com/), www.easports.com (http://www.easports.com/), and EA's game franchise websites.

About SEOyvr:

We’re a community of folks working in search engine optimization (SEO) and data analytics in Vancouver, BC.

Are you a search professional with a thirst for learning, sharing, and brushing up on new techniques and best practices? This is the Meetup for you! We geek out over keywords, SERPs, and the impacts of the latest Google algorithm update — all in a casual, comfortable, SEO-friendly environment.

Our quarterly Meetups are open to all Vancouver-area search professionals, whether you’re working in-house, at a digital agency, or freelancing. New to search? Not to worry, we welcome anyone with a passion for search regardless of your level.

There’s a lot of great SEO talent in Vancouver, and SEOyvr brings them all together under one roof.

About our Event Partners:

http://photos3.meetupstatic.com/photos/event/e/7/4/6/600_449699206.jpeg

Since 2009, STAT Search Analytics (https://getstat.com/) has equipped SEO professionals with the kind of massive-scale, real-time search data they need to stay nimble. Our clients turn to us for truly unlimited rank tracking and SERP analytics in markets and locations across the globe-all backed up by one-on-one expert service. That's how we've become the data partner of choice for some of the world's largest online brands and SEO agencies.