Content is the fuel that your marketing machine runs on—you use content on your website, in your social media posts, as assets to drive data collection through forms... And that's just the beginning!

Investing in content is a no-brainer for marketers, but creating the right content, for the right audience, at the right time can sometimes feel like pushing a giant rock uphill—labour intensive & nonsensical.

This month, we'll focus on how to craft better content and how to set yourself up to measure the effectiveness of your content so you can make data-driven decisions about your content marketing strategy.

We haven't had a meetup focused solely on content marketing strategy since 2014, so this is a not to miss event!

Space is limited, so please RSVP early to reserve your spot for the meetup. InboundTO charges a $10.00 admission fee at the door.

If you would like to pay in advance online, you can use this link through PayPal: http://paypal.me/inboundto .

SPEAKERS

Jen Evans (https://ca.linkedin.com/in/nejsnave) | Co-Founder @ SqueezeCMM (http://www.squeezecmm.com/)

http://photos3.meetupstatic.com/photos/event/3/3/b/4/600_450913236.jpeg

Jen is the inventor of SqueezeCMM's content marketing classification system, a content marketing pioneer, and has been running successful, data-driven content marketing programs for Fortune 50 companies for 15 years. Jen's focus is data-driven programs that get smarter and generate better results over time.

Presentation: Content Marketing + Context

In this interactive session, Jen will provide an introduction to using classification to measure impact of your digital programs. Attendees will leave with a content taxonomy for their own digital programs.

Michelle Berube (https://ca.linkedin.com/in/michelleberube) | Content Strategist @ Powered by Search (http://www.poweredbysearch.com/)

http://photos2.meetupstatic.com/photos/event/6/e/3/b/600_450928219.jpeg

Michelle has been a part of the digital marketing world for 5+ years. She's been organizing hugely successful blog-a-thons for PbS clients and has been doing content marketing before the term even existed. When she's not working, you can find Michelle volunteering at Toronto Poetry Slam events and community theatre.

Presentation: The Art of Storytelling

Michelle will break down the components of compelling content in this highly actionable presentation.

AGENDA

• Introduction from the organizers (10 min)

• Presentation I + Q&A (30 min)

• A catered networking break (15 min)

• Presentation II + Q&A (45 min)

• A book giveaway & parting message from the organizers (5 min)

The event will start at 6:15 PM and last for approximately 2 hours. We have limited seating, so please arrive at the venue around 6:00 PM to snag your spot!

About InboundTO

Inbound Marketing Toronto is a monthly meetup focused on hot topics in the world of inbound marketing.

The meetup hosts experts in the fields of Inbound Marketing, including SEO & Local SEO, Social Media Marketing, UX Design, Graphic Design, PPC, CRO, CRM, Email Marketing, Content Marketing, Growth Hacking, and more.

Sponsor: This monthly event is sponsored by the inbound marketing agency

Powered by Search (http://www.poweredbysearch.com/). Join us on Twitter: @poweredbysearch

See tweets about InboundTO with: #InboundTO (https://twitter.com/search?q=%23InboundTO)

Sign up now, invite others in the industry, and we'll see you there!

Cait Dwyer

Host & Organizer at InboundTO

@caitcodes

Caitlin

Inbound Marketing Toronto

Career & Business

Content Strategy

SEO (Search Engine Optimization)

Search Engine Marketing

Social Media Marketing

PPC - Paid Search

Lead Generation

Email Marketing

Conversion Optimization

Digital Marketing

Online Marketing

Inbound Marketing

Web Design

UX Design

Web Development

Content Marketing

#InboundTO 37: Crafting & Measuring Better Content

Powered by Search 

Share

Inbound Marketing Toronto

#InboundTO 37: Crafting & Measuring Better Content

Inbound Marketing Toronto

Details

Members are also interested in