4-Week Startup (4WS): Product Go-to-Market Strategy for Startups

4-Week Startup(4WS) - Free Seminar by Murali Krishna Devarkonda

This is a free event.

“4­Week Startup (4WS)” is a proven Go­to­Market Strategy framework for startups to get market validation and traction in 3 to 6 months by enabling strategic collaboration among all stakeholders.

In this 90 minute highly interactive seminar based on actual startups, learn how to optimize for user / customer engagement, while shortening time to market and lowering development costs - in turn leading to features that “emerge” and products that “just work”.

The 4­Week Startup model is built around three simple and powerful abstractions:

➢ Activities are a unit of User/Customer Engagement & UI design that lead to just­in­time User Stories (unit of implementation), eliminating unwieldy Product Backlogs and byte­size feature­creep inevitable with Feature­derived User Stories.
➢ Plans​are monthly strategies for user/customer validation for a single core Activity​.
➢ Milestones​: are major business goals that can be achieved with 3 to 6 monthly Plans

We will show you how you create a single source of truth with three simple, flexible, inter-operating models of your product strategy & business plan, and execution capability:

1. Visioning Phase: Vision driven Features
2. Go­to­Market Strategy Phase: Milestone driven Activities; and
3. Agile/Lean Implementation: ROI driven metrics for Agility, Quality, and “Definition of DONE” for User Stories/Activities, and grades for monthly strategic Plans.

The final payoff is when you see how you can map your 4WS model directly into your operational plan for investor pitches. And change them all at will as market realities change.

About Murali Krishna