4-Week Startup (4WS): Product Go-to-Market Strategy for Startups
Details
4-Week Startup(4WS) - Free Seminar by Murali Krishna Devarkonda
This is a free event.
“4Week Startup (4WS)” is a proven GotoMarket Strategy framework for startups to get market validation and traction in 3 to 6 months by enabling strategic collaboration among all stakeholders.
In this 90 minute highly interactive seminar based on actual startups, learn how to optimize for user / customer engagement, while shortening time to market and lowering development costs - in turn leading to features that “emerge” and products that “just work”.
The 4Week Startup model is built around three simple and powerful abstractions:
➢ Activities are a unit of User/Customer Engagement & UI design that lead to justintime User Stories (unit of implementation), eliminating unwieldy Product Backlogs and bytesize featurecreep inevitable with Featurederived User Stories.
➢ Plansare monthly strategies for user/customer validation for a single core Activity.
➢ Milestones: are major business goals that can be achieved with 3 to 6 monthly Plans
We will show you how you create a single source of truth with three simple, flexible, inter-operating models of your product strategy & business plan, and execution capability:
- Visioning Phase: Vision driven Features
- GotoMarket Strategy Phase: Milestone driven Activities; and
- Agile/Lean Implementation: ROI driven metrics for Agility, Quality, and “Definition of DONE” for User Stories/Activities, and grades for monthly strategic Plans.
The final payoff is when you see how you can map your 4WS model directly into your operational plan for investor pitches. And change them all at will as market realities change.
About Murali Krishna
Murali Krishna Devarakonda is the founder of Agile Entrepreneurs and a startup coach.
A veteran of the Silicon Valley startup ecosystem who founded Agile Entrepreneurs to help founders of startups help themselves, Murali also founded startups in the ridesharing space in 1999 and 2005, evangelized Agile methods at LinkedIn in 2008 as their first Technical Program Manager, mentored startups in Stanford’s online course, “Technology Entrepreneurship 2”, and has coached & mentored numerous bootstrapping startups in Silicon Valley since 2006.
About Indian Startups Community
Indian Startups is a community networking group for entrepreneurs through out India and across the globe to help venture new startups, nurture existing startups, encourage entrepreneurship, provide incubation facilities, co-working space, seed funding, crowd funding, investor connections, co-founders, mentors, advisers.
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4-Week Startup (4WS): Product Go-to-Market Strategy for Startups