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BRANDING SECRETS & EFFECTIVE MARKETING FOR STARTUPS

**Note: This Session is also a part of the Entrepreneur Development Program (EDP-2022). For those who registered for the complete EDP-2022 Program, this session is free.

SESSION DETAILS:
Whether you are looking to start a new company or have an existing presence, your product or service needs to be defined with certain parameters considering customer perception and customer empathy.

How does one evoke this? Why is it important? What does it mean for your business in the short and long-run?

You could have the best product, the most reliable in the segment you are entering. But how will your end-users know about it? What will they refer to it as? What will be the recall factor? And how will you reach an audience that is relevant and interested?

BRANDING TOPICS (2 Hours)
• What is a brand? A product or a service or an individual?
• Brand identity vs Brand Image -Perception - why it’s important? NANO VS RE.
• Academic notes & references to brand building and brand importance.
• Curate a brand - A case study.
• Market the brand not the product or service - work on consumer perception.

MARKETING TOPICS (1 Hour)
• Know your product/ service.
• Analyzing competition
• Defining the USP
• Do a basic SWOT analysis
• Determining the Target audience based on the above information.
• Penetration Geographies.
• Detailed Demographics.
• Choose a medium – traditional/ digital/ online.

  • Drill deep into the medium
  • Budget the cost of advertising.
  • Test for initial 1 month to gain insight into ROI.
  • Optimize for better performance. – time, channels, sections, mediums.

KEY TAKEAWAYS

  • A sound understanding of branding techniques.
  • A clear approach to marketing
  • Clarity on how to achieve the advertising goals
  • What impact do both branding and marketing have on a business.

ABOUT SPEAKER

  • Junaid has over 16 years of experience across three countries
  • An international Branding specialist with Advertising

SESSION DETAILS: https://indianstartups.com/events/details/?id=896ca01e-24fc-4a89-a903-86e6f5cd16be

HOW TO ATTEND
*******************
OPTION 1: AS A SINGLE SESSION ONLY

OPTION 2: AS A EDP-2022 SESSION
EDP-2022 Two Week Program Fee (Rs.20,000)
EARLY BIRD DISCOUNT OFFER FOR EDP-2022!

**Also with the EDP-2022 registration, gain free access to EDP Programs for Next 6 months!! (Conditions Apply)

After making the payment, an associate will contact you in 2 days.

EDP-2022 Program Details: https://indianstartups.com/events/details/?id=6a7c134b-befc-469e-b74b-aa2800126119

FEEDBACK FROM PREVIOUS EDP-2021 PROGRAM

Very informative Intellectual Property session. Helps shape our thinking to understand how important IP aspects are. Complete value for money. Very informative and useful EDP sessions! Thanks to Vandana for the Legal session. And thanks to Indian Startups for organizing this!

  • Duhita Dharwadkar, EDP-2021 (Oct) Participant

Mentor Chinmay explained financial management very precisely. The level of the Australian education system was very clearly reflecting along with the interpersonal skills of the mentors were also very impressive. He connected easily with everyone during the session. I am feeling blessed to attend EDP. Really I got full value. Thanks to EDP's administrative and management team.

  • Vishal Narang, EDP-2021 (Oct) Participant

Wonderful session. Legal Session was the Best of all sessions. The presentation, speaker and everything is very good. Paying for the EDP Program was worth it.

  • Komal Kathuria, EDP-2021 (Oct) Participant

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