Ramadan Insights: Building an Impactful Brand Campaign for the Festive Season

Ramadan Insights: Building an Impactful Brand Campaign for the Festive Season

Rabu, 24 Maret 2021
Pukul 18.30 - 20.00 WIB
RSVP: bit.ly/idmcr321

Dengan pembicara:
(+) Cerli MZ Wirsal, Director, Nielsen
(+) Burat Pangeran, General Manager, Marketing Communication & Activation, KG Media
(+) Obet Robaitur Rasyid, Head of IDN Creative, IDN Media

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Ramadan is known as one of the busiest marketing seasons in the commerce calendar. Typically, with this celebration, marketers are aware that consumer behaviour will be uniquely shifting and so should their campaign approach. With it being just weeks away, brands must have a well-rounded strategy -- tapping into current insights and tailor their approach is key to capture consumers attention and keep it.

What are the major shifts in consumer behaviour that happened in 2020? What lessons can we learn from last year’s digital Ramadan -- what they mean for marketers in 2021? What can we expect this year?

Other questions to be tackled during the session:
(+) How is consumer behaviour during Ramadan and how is it different during a pandemic?
(+) Will customer behaviour likely to change this Ramadan from last year?
(+) How do we design an impactful brand campaign during Ramadan through insights?
(+) How do we break the cluttered digital landscape using insights this Ramadan?

Registrasi dan informasi lebih lanjut:
bit.ly/idmcr321

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Cheers,
GetCraft