Introduction to Influencer Marketing

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Join us for the first ever “Influencer Marketing Meetup,” geared towards professionals and agencies in NYC looking to share knowledge and best practices for the burgeoning field of Influencer Marketing. Our main topic for the introductory meeting will be goal defining in influencer marketing, building out strategies that align with those goals, and tracking measurement for success. We ask attendees to come prepared with some topics and challenges we can discuss at this meeting, as well as suggested topics for future events we are planning for this Meetup group.

Date & Time: April 12, 2017, 8:30am to 10:15am

Location: Tidal Labs, 584 Broadway, Ste 502, NY, NY 10012

Agenda:

• 8:30-9:00 Networking & Coffee/Pastries

• 9:00-9:45 - Speakers and Q&A

• 9:45-10:15 - More networking and wrap-up

Speaker Information:

Matthew Myers has a degree in marketing from the Wharton School and has worked in technology for more than 12 years. Most recently he served as the founder & CTO for 30elm, a startup helping to bring homeowners together with architects and interior designers. While there, he was responsible for the planning and creation of a detailed content and lead management system. Prior to 30elm, Matt worked with a boutique consulting firm to provide CTO-level strategic technology planning, serving companies like Morgan Stanley. During his time at Penn Matt renovated a 1903 8-bedroom brownstone, and managed IT operations for the University of Pennsylvania Department of Medicine.

Joseph McElroy is a technology, inbound marketing, and search engine optimization expert who understands it takes much more than “words” to enhance a brand. It takes wise words, wise content. Joseph possesses the depth that allows him to live and breathe a brand, and realizes the emotional and psychological elements of marketing. Joseph’s experience with big-data tools, seo strategy and implementation, and all the ins and outs of wise content development have brought him in contact with some of the top brands in the world. His firm Galileo Tech Media is one of the leading Travel SEO companies, with clients like Marriott and Starwoods.

Ashley Banks is an experienced digital marketer, savvy strategist, and persuasive storyteller who lives at the intersection of creativity and data. As Director of Digital Strategy and Media at Soho marketing agency iced media (http://icedmedia.com/), she uses her digital expertise to shape brand strategy and drive measurable results. From micro-influencer led campaigns to leveraging the power of a-list celebrities as digital brand ambassadors, her team has their finger on the pulse of latest trends to capitalize on influencer followings for impactful results. Iced media is a minority owned, woman-led business specializing in digital strategy, content marketing, and paid social media, working with a range of Global and Fortune 500 clients across prestige beauty, retail, fashion, and CPG including Walmart, Louis Vuitton, Elizabeth Arden and more.

Katya Bychkova (http://stylesprinter.com/) is one of the fastest rising fashion and beauty influencers. With a background in journalism and news reporting, Katya created the Style Sprinter blog as a way to document what happens in her eventful life, from outfit choices to New York Fashion Week and everything in between. She has worked with internationally known fashion and beauty brands such as ASOS, Wolford, Dove, and Maybelline. In 2016 she was featured in a commercial and print ads for Victor dE Souza Beauty.

Talun Zeitoun (http://talunzeitoun.com/) is a menswear and lifestyle blogger, freelancer, and entrepreneur. What began as a personal style blog evolved into a men’s fashion and lifestyle destination inspired by Talun’s own unique perspective positioned to acknowledge and create from the evolving state of menswear and the life surrounding the modern man who sees no limits. Talun has done partnerships in multiple verticals including fashion, spirits, travel, media, and technology. He has worked extensively with some of the world’s biggest brands, including Christian Louboutin, Coach, Patròn, and Absolut.

Venue Sponsor:

Tidal Labs offers a unique CaaS (Content-as-a-Service) platform that utilizes machine learning technology to match brands with relevant influencers and facilitate collaboration between them. Its product suite includes: the ContentMetric® Influencer CMS platform, the CreatorExchange CRM and a white-label Influencer Hub -- all helping to bring enterprise-grade technology to influencer marketing efforts.