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Clarify Your Investor/Buyer Persona

Photo of Jeff "fuzzy" Wenzel
Hosted By
Jeff "fuzzy" W.

Details

Description:
Understanding your ideal investor or buyer persona is crucial for the success of any capital-raising campaign. Join us for an insightful workshop where we dive deep into the art and science of defining and refining your investor or buyer persona. This event is designed for startups, entrepreneurs, and marketing professionals looking to attract the right audience and enhance their fundraising efforts.

Key Takeaways:

  • Identifying Key Characteristics: Learn how to pinpoint your ideal investors and buyers' demographics, psychographics, and behavior patterns.
  • Data-Driven Insights: Discover the importance of data analytics in shaping your persona and how to leverage data to make informed decisions.
  • Effective Communication: Understand your target audience's language, values, and motivations to craft compelling messages that resonate.
  • Persona Development Tools: Gain hands-on experience with the latest tools and techniques for creating detailed and actionable investor and buyer personas.
  • Case Studies: Explore real-world examples of successful personas and how they contributed to successful capital-raising campaigns.

Who Should Attend:

  • Startup Founders
  • Entrepreneurs
  • Marketing Professionals
  • Investor Relations Specialists
  • Business Development Managers
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Innovate Farmington (iF)
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Every 1st Tuesday of the month

Online event
Link visible for attendees
FREE