How to Launch a Brand by Fabian Geyrhalter

How to Launch a Brand

Based on the bestselling book ‘How to Launch a Brand’, Fabian Geyrhalter shares expert insights derived from over a decade of professional experience transforming new companies from ideation phase to tangible brand realities. Learn about the process of creating a strong brand, from the necessary steps to avoiding mishaps during a fast-paced brand launch to strategic brand adjustments along the way:

• Creating a Strong Foundation - Your Brand Strategy

• Naming Your Venture in a Meaningful Way

• Timeless Identity Design

• Your Brand Atmosphere Touch Points

• About Fabian Geyrhalter

https://lh6.googleusercontent.com/Q4MPPCX52kG6PgwwCPNFJBz3IepxoY88N92eHgfXi1huVTrfJEYwxOeuUCf1C2obJ4qnwJMom-I0l1ZQPHVo-iOiYWXacGfrbiDXqjhy6LQxSZM6Pneqp01Xvj113FAcHQ

Fabian Geyrhalter (https://www.linkedin.com/profile/view?id=45369058&trk=nav_responsive_tab_profile) is the Founder and Principal of FINIEN (http://www.finien.com/), a consultancy specialized in turning ventures into brands.

For 12 years he has been running the highly successful branding and graphic design agency Geyrhalter & Co, working for clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City Of Los Angeles and John Varvatos.

Geyrhalter is a frequent speaker at startup events, a mentor to entrepreneurs worldwide and co-author of the #1 best selling book "How to Launch a Brand (http://www.amazon.com/gp/product/0989646106/sr=8-1/qid=1385946593/ref=olp_product_details?ie=UTF8&me=&qid=1385946593&seller=&sr=8-1)." His work has been published internationally by the likes of Graphis and Communication Arts, and he was featured on the cover of Graphic Design USA in 2007 as one of its “People to Watch.” An active jury member of the International Academy of the Visual Arts and winner of numerous design awards, including 20 American Graphic Design Awards, Geyrhalter is often invited to judge international design competitions. He served as an adjunct professor at USC and Art Center College of Design and is an Advisory Board Member of the Santa Monica College and Greenzones.

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