Name: Aliza Pollack - Teach Yourself to See: Research to Build Beyond What You Know
Start: 2025-03-07T08:00:00-08:00
End: 2025-03-07T10:00:00-08:00
Location: FoundrSpace Coworking

**IN-PERSON, Doors open at 8 AM** for informal networking.

**8:30 AM Presentation and Q&A moderated by** **Marsha Swallow**, followed by meet-the-speaker and informal networking until 10 AM.

**Location: [FoundrSpace](https://www.foundrspace.com/)**
Note: Street parking is generally free until 11 AM; check street signs.
FRIDAY COFFEE MEETUP (FCM) is co-hosted by **CALE at Caltech.**

Presented by **Echo-Factory** and **Innovate Pasadena**. **FoundrSpace** is our generous event host

**Aliza Pollack - Teach Yourself to See: Use Research to Build Beyond What You Know**

Aliza Pollack is a seasoned researcher with deep expertise in designing and managing comprehensive research projects and facilitating follow-up strategy sessions. Her work focuses on developing impactful brand, product, service, and organizational initiatives rooted in actionable insights.

In this presentation, Aliza will delve into her research practice, showcasing how she helps clients approach their research questions and participants with rigor, objectivity and creativity. She will demonstrate how using research in this way can lead to bigger, strategic thinking influencing more grounded product and marketing strategies and decision-making.

With a wealth of experience spanning industries such as communications, technology, beauty, retail, automotive, spirits, luxury, social impact/non-profit marketing, and pharmaceuticals, Aliza's expertise equips organizations with the tools and intelligence to navigate complex challenges, refine strategies, and create meaningful impact.

**Please join our lively, fun and friendly in-person event in the comfortable environment of FoundrSpace!**

You can also watch the livestream starting at 8:30 AM, and ending after the Q&A at approximately 9:30 AM by connecting with [Christy Conner](https://www.linkedin.com/in/christyconner/) on LinkedIn.

**Connect with us:**
[Linkedin](https://www.linkedin.com/company/friday-coffee-meetup/?viewAsMember=true)
[Facebook](https://www.facebook.com/fridaycoffeemeetup/)
[Instagram](https://www.instagram.com/pasadena_friday_coffee_meetup/)

*Disability Notice: Please note that our venue FoundrSpace is located in a historical building in Pasadena and does not have elevator access. As a historic property, it is exempt from ADA compliance per city regulations. If you require any assistance or special accommodations, please let us know two weeks in advance of the event by emailing BOTH pasadena@foundrspace.com and admin@innovatepasadena.org and providing your name and contact information and we will do our best to support your needs. We appreciate your understanding and look forward to hosting you.*

Evan Tsang

Christy Conner

Meredith Jung

holly bowyer

Friday Coffee Meetup

Technology

Venture Capital

Entrepreneurship

Angel Investing

Small Business

Coffee

Business Strategy

Professional Networking

Entrepreneur Networking

Innovation

New Technology

Intellectual Discussions

Startup Businesses

Technology Startups

Women Entrepreneurs

Aliza Pollack - Teach Yourself to See: Research to Build Beyond What You Know

Pasadena

FoundrSpace Coworking

Share

Friday Coffee Meetup

Aliza Pollack - Teach Yourself to See: Research to Build Beyond What You Know

Friday Coffee Meetup

Details

Members are also interested in