Aliza Pollack - Teach Yourself to See: Research to Build Beyond What You Know

IN-PERSON, Doors open at 8 AM for informal networking.

8:30 AM Presentation and Q&A moderated by Marsha Swallow, followed by meet-the-speaker and informal networking until 10 AM.

Location: FoundrSpace
Note: Street parking is generally free until 11 AM; check street signs.
FRIDAY COFFEE MEETUP (FCM) is co-hosted by CALE at Caltech.

Presented by Echo-Factory and Innovate Pasadena. FoundrSpace is our generous event host

Aliza Pollack - Teach Yourself to See: Use Research to Build Beyond What You Know

Aliza Pollack is a seasoned researcher with deep expertise in designing and managing comprehensive research projects and facilitating follow-up strategy sessions. Her work focuses on developing impactful brand, product, service, and organizational initiatives rooted in actionable insights.

In this presentation, Aliza will delve into her research practice, showcasing how she helps clients approach their research questions and participants with rigor, objectivity and creativity. She will demonstrate how using research in this way can lead to bigger, strategic thinking influencing more grounded product and marketing strategies and decision-making.

With a wealth of experience spanning industries such as communications, technology, beauty, retail, automotive, spirits, luxury, social impact/non-profit marketing, and pharmaceuticals, Aliza's expertise equips organizations with the tools and intelligence to navigate complex challenges, refine strategies, and create meaningful impact.

Please join our lively, fun and friendly in-person event in the comfortable environment of FoundrSpace!

You can also watch the livestream starting at 8:30 AM, and ending after the Q&A at approximately 9:30 AM by connecting with Christy Conner on LinkedIn.

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Disability Notice: Please note that our venue FoundrSpace is located in a historical building in Pasadena and does not have elevator access. As a historic property, it is exempt from ADA compliance per city regulations. If you require any assistance or special accommodations, please let us know two weeks in advance of the event by emailing BOTH pasadena@foundrspace.com and admin@innovatepasadena.org and providing your name and contact information and we will do our best to support your needs. We appreciate your understanding and look forward to hosting you.