Eric Burgess - Bringing Creativity and AI Together Ethically

AI is here—but will it uplift human creativity or replace it?
In this thought-provoking session, Eric Burgess, MBA, Founder & CEO of [Credtent.org](https://credtent.org), shares how his life’s work at the crossroads of technology, storytelling, and ethical innovation has culminated in a platform that brings AI and creativity together—credibly.

With a background spanning writing, producing, game design, brand strategy, and tech-enabled marketing, Eric has gathered a powerful network of experts to create Credtent: a pioneering licensing and auditing tool that empowers creators and guides AI companies toward better decisions about the content they use.
He’ll explore:

• 🎨 Why the future of AI must include—and respect—human creativity
• 🛠 How creators can reclaim agency in the AI era
• 🔍 How Credtent enables transparency, choice, and trust in content licensing

Whether you’re a builder, creator, marketer, or tech leader, you’ll leave inspired to be part of a more ethical, intentional AI future.

About the Speaker:
Eric Burgess is a writer, brand strategist, game designer, and the founder of [Credtent.org](https://credtent.org), an open beta platform built to support ethical content use in the age of generative AI. He advises companies on branding, earned media, and marketing at the intersection of storytelling and technology.

Moderated by: Marsha Swallow
Livestream available via Christy Conner on LinkedIn

Accessibility: FoundrSpace is in a historic building without elevator access. For accommodations, please email pasadena@foundrspace.com and admin@innovatepasadena.org by August 27th.

Presented by: Echo-Factory & Innovate Pasadena
Co-hosted by: CALE at Caltech